Skip to content

Kids Mouth Guard Sports

Fail

Demand is soft, at -42.5% this quarter, so Kids Mouth Guard Sports is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$42K/yr72K searches / yr
90-day growth
-42.5%search demand this quarter
Competition
48%top-5 click share · 16 brands · 32 sellers

Flapen Score

Kids Mouth Guard Sports against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Mouth Guard Sports is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Mouth Guard Sports market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Mouth Guard Sports 72K times last year and spent an estimated $42K. The top 5 brands take 76% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-42.5%
Conversion, latest week
4.7%
Market size, estimated
$42Ka year
Top search term
toddler mouth guard21K searches a year

02 · Price

A sale here is worth $12.58.

Listings sell for $12.58 on average, from $7.58 to $19.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.58 that is $1K to $3K a year per listing.

Average price
$12.58under the $15 to $100 sweet spot
Price range
$7.58–$19.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Sports Medicine. It carries 4,998 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#54in Sports Medicine
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
4,998per listing
Listings tracked
31

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Kids Mouth Guard Sports products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

32

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

18%

  • Brand 129%
  • Brand 216%
  • Brand 313%
  • Brand 411%
  • Brand 57%
  • Brand 66%

Demand

Kids Mouth Guard Sports search demand

Weekly searches over the year. Pick a range.

2K2KMar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Kids Mouth Guard Sports search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler mouth guard21K/yr
  • youth mouth guard lacrosse9K/yr
  • kids mouth guard sports7K/yr
  • mouth guard for kids 8-125K/yr
  • mouth guard kids 5-85K/yr
  • child mouth guard sports3K/yr
  • kids mouthguards for sports4K/yr
  • mouth guard kids 9-123K/yr
  • child mouth guard5K/yr
  • flag football mouth guard for kids 6-74K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Mouth Guard Sports

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
41%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Too small”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kids Mouth Guard Sports questions

Answered from the same tracked data.