Kids Mouth Guard Sports
Skip itSoft demand (-42.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.58avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Okay$7.58–$19.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,997.87avg incumbent reviews — the moat a new listing must climb
Market size
Bad$42K$42K/yr · 72K searches
Growth
Bad-42.5%90-day search growth — must beat 0% to launch
Is kids mouth guard sports profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kids mouth guard sports is a $42K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 39/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
kids mouth guard sports market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $50K–$63K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 139 days
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
32
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
18%
- LPONJAR29%
- SAFEJAWZ16%
- Shock Doctor13%
- Oral Mart11%
- MENOLY7%
- HIAARO6%
kids mouth guard sports demand & seasonality
Weekly Amazon search volume, last 18 weeks — -42.5% search growth over the last 90 days.Top kids mouth guard sports search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- toddler mouth guard21K/yr
- youth mouth guard lacrosse9K/yr
- kids mouth guard sports7K/yr
- mouth guard for kids 8-125K/yr
- mouth guard kids 5-85K/yr
- child mouth guard sports3K/yr
- kids mouthguards for sports4K/yr
- mouth guard kids 9-123K/yr
- child mouth guard5K/yr
- flag football mouth guard for kids 6-74K/yr
Top kids mouth guard sports products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LPONJAR 5 Pack Toddler Kids Youth Moldable Sports Mouth Guard with Case
LPONJAR$9.814.4★2,759 rev
LPONJAR 5 Pack Toddler Kids Youth Moldable Sports Mouth Guard with Case
LPONJAR$9.824.4★2,759 rev
MENOLY 5 Packs Kids Mouth Guard - BPA Free Toddler Mouth Guard for Boys Girls with Portable Case Mouth Guard Football for Boxing Basketball Lacrosse MMA Hockey Wrestling Soccer
MENOLY$12.344.2★3,058 rev
SAFEJAWZ Mouth Guard Slim Fit Mouthguard for Youth with Case Easy Fit Remoldable Mouthpiece for Football Boxing Lacrosse MMA Basketball & All Contact Sports (Kids <11 Years Clear)
SAFEJAWZ$9.824.2★16,184 rev
SAFEJAWZ Mouth Guard Dual Layer Mouthguard for Youth with Case Easy Fit Remoldable Mouthpiece for Football Boxing Lacrosse MMA Basketball & All Contact Sports (Kids <11 Years Black Fangz)
SAFEJAWZ$15.854.4★3,678 rev
Newest
by launch date
Pink Mouth Guards for Kids 4 Pack Small Szie 1 Storage Case Included
HQGC$17.806 rev
KLASHE Kids Sports Mouthguard Football Mouth Guard 2 Pack with Case and Strap Mouth Guard Football 1.7 x 1.96 inches for Boxing Basketball Hockey Ages 4-7
KLASHE$8.55138 rev
HIAARO 6 Pack Sports Mouthguard Kids & Youth Mouth Guard with Case for Boxing MMA Hockey Soccer Basketball Size L
HIAARO$9.69319 rev
Oral Mart Youth Mouth Guard (Aqua/Red) for Kids - Youth Mouthguard for Karate Flag Football Martial Arts Taekwondo Boxing Football Rugby BJJ Muay Thai Soccer Hockey
Oral Mart$14.135,475 rev
Marvel Spider-Man Mouth Guard Dual Layer Mouthguard for Youth with Case Easy Fit Remoldable Mouthpiece for Football Boxing Lacrosse MMA Basketball & All Contact Sports (Kids <11 Years Red)
Marvel$19.861,718 rev
Trending
90-day click momentumPink Mouth Guards for Kids 4 Pack Small Szie 1 Storage Case Included
HQGC$17.804.8★
Oral Mart Youth Mouth Guard (Aqua/Red) for Kids - Youth Mouthguard for Karate Flag Football Martial Arts Taekwondo Boxing Football Rugby BJJ Muay Thai Soccer Hockey
Oral Mart$14.134.4★
SLEEFS Kids Football Mouth Guard - Kids Mouthguard with Strap - Lip/Teeth Protector Mouthpiece - No Boil Maximum Air Flow for All Sports - Safety Yellow
SLEEFS$14.044.3★
Shock Doctor Mouth Guard Case Ventilated Universal Storage for Mouthguard Adult & Youth Sizes
Shock Doctor$8.954.6★
SAFEJAWZ Mouth Guard Slim Fit Mouthguard for Youth with Case Easy Fit Remoldable Mouthpiece for Football Boxing Lacrosse MMA Basketball & All Contact Sports (Kids <11 Years Pink)
SAFEJAWZ$9.834.2★
What reviews say buyers love and hate about kids mouth guard sports
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality easy to mold”
“Fits well”
“affordable”
“super easy to use and molded well”
“they are super comfortable”
“As advertised”
“Good protection”
“They are durable”
“works great”
“But nice case and colors”
What buyers complain about
“Too small”
“Not very durable”
“A little to complicated for me”
“These are junk”
“Not comfortable”
“Didnt work”
“Theres no way I would have paid $20 for one mouth guard”
“Pictures are deceptive”
“her only concern is that what she thought was pink”
“Little hard”
Top return reasons
Common kids mouth guard sports questions
- Is kids mouth guard sports profitable to sell on Amazon United States?
- The niche generates $42K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -42.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the kids mouth guard sports niche?
- 16 brands and 32 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in kids mouth guard sports?
- Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 3.2%.
- What does it cost to enter the kids mouth guard sports niche?
- Listings span $7.58–$19.86; the average listing price is $12.58 (sweet spot $15–$100). The average incumbent carries 4,998 reviews — the moat a new listing must climb.