- Flapen Score
- 45 / 100Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 4745
- Market size
- $734K/yr748K searches / yr
- 90-day growth
- +33.0%search demand this quarter
- Competition
- 64%top-5 click share · 4 brands · 66 sellers
Flapen Score
Kids Fitbit against its category
The dotted line is the Sports & Outdoors average. Past it, Kids Fitbit is stronger. Inside it, weaker.
Market
The Kids Fitbit market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Fitbit 748K times last year and spent an estimated $734K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 748K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $734K a year.
- Searches, last 12 months
- 748K
- Growth, 90 days vs prior 90
- +33.0%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $734Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- kids fitbit99K searches a year
02 · Price
A sale here is worth $64.19.
Listings sell for $64.19 on average, from $24.11 to $192.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $64.19 that is $48K to $64K a year per listing.
- Average price
- $64.19inside the $15 to $100 sweet spot
- Price range
- $24.11–$192.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $48K–$64K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #877 within Fitness Technology. It carries 5,993 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #877in Fitness Technology
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 5,993per listing
- Listings tracked
- 16
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Kids Fitbit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Brand 171%
- Brand 225%
- Brand 32%
- Brand 42%
Demand
Kids Fitbit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Kids Fitbit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids fitbit99K/yr
- fitbit ace lte64K/yr
- fitbit ace59K/yr
- fitbit kids81K/yr
- kids fitness watch72K/yr
- fitbit for kids47K/yr
- kids fitness tracker43K/yr
- fitbit ace 333K/yr
- kids pedometer watch31K/yr
- fit bitwatches for kids38K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Fitbit
We read the reviews and the return reasons for every product selling here.
“Damaged”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Fitbit questions
Answered from the same tracked data.









