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Kids Chiefs Shirt

Fail

Shoppers spend an estimated $18K a year here, so Kids Chiefs Shirt is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$18K/yr86K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
30%top-5 click share · 17 brands · 19 sellers

Flapen Score

Kids Chiefs Shirt against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Chiefs Shirt is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Chiefs Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Chiefs Shirt 86K times last year and spent an estimated $18K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Sep–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
1.1%
Market size, estimated
$18Ka year
Peak month
February37.8× the quietest month
Top search term
kids chiefs shirt9K searches a year

02 · Price

A sale here is worth $19.29.

Listings sell for $19.29 on average, from $5.22 to $48.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $19.29 that is $0 to $2K a year per listing.

Average price
$19.29inside the $15 to $100 sweet spot
Price range
$5.22–$48.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #4,131 within T-Shirts. It carries 363 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
91%
Out of stock, average day
16.8%
Average rank
#4,131in T-Shirts
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
363per listing
Listings tracked
64

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Kids Chiefs Shirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

$0$526$1K$2K$2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

19

Est. top-5 brand share

65%

Top 20: 100%

Est. top-5 click share

30%

Top 20: 64%

Open market

30%

  • Outerstuff25%
  • Xtreme Apparrel18%
  • PNORATM9%
  • Olive Loves Apple7%
  • YHHR6%
  • Junk Food5%

Demand

Kids Chiefs Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Dec · busiest ÷ quietest = 37.8×

Search terms

Top Kids Chiefs Shirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kids chiefs shirt9K/yr
  • chiefs shirt kids6K/yr
  • boys chiefs shirt4K/yr
  • kids kansas city chiefs shirt3K/yr
  • kansas city chiefs kids apparel8K/yr
  • chiefs kids shirt4K/yr
  • youth chiefs shirt4K/yr
  • kansas city chiefs shirt kids3K/yr
  • kids chiefs apparel7K/yr
  • girls chiefs shirt5K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Chiefs Shirt

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
4.3%of orders come back
“This fits a tad big”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kids Chiefs Shirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data