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Kids Bengals

Fail

Shoppers spend an estimated $14K a year here, so Kids Bengals is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$14K/yr34K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
48%top-5 click share · 11 brands · 11 sellers

Flapen Score

Kids Bengals against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Bengals is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Bengals market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Bengals 34K times last year and spent an estimated $14K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
2.0%
Market size, estimated
$14Ka year
Peak month
December16.0× the quietest month
Top search term
bengals kids7K searches a year

02 · Price

A sale here is worth $20.16.

Listings sell for $20.16 on average, from $9.66 to $37.31. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $20.16 that is $0 to $2K a year per listing.

Average price
$20.16inside the $15 to $100 sweet spot
Price range
$9.66–$37.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #203 within Sports Equipment. It carries 2,710 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
81%
Out of stock, average day
19.8%
Average rank
#203in Sports Equipment
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
2,710per listing
Listings tracked
16

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Kids Bengals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

11

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

48%

Top 20: 100%

Open market

23%

  • Brand 119%
  • Brand 218%
  • Brand 317%
  • Brand 410%
  • Brand 58%
  • Brand 66%

Demand

Kids Bengals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.0×

Search terms

Top Kids Bengals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bengals kids7K/yr
  • bengals youth4K/yr
  • cincinnati bengals kids6K/yr
  • bangles football3K/yr
  • cincinnati bengals football3K/yr
  • kids bengals3K/yr
  • youth bengals2K/yr
  • kids bengals gear2K/yr
  • bengals kids gear1K/yr
  • cincinnati bengals youth apparel2K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Bengals

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
2.5%of orders come back
“NFL high quality football gear”
A buyer, on “Quality-Overall”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Kids Bengals questions

Answered from the same tracked data.