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Kids Basketball

Maybe

Shoppers spend an estimated $1.6M a year here. But demand is soft, at -7.4% this quarter, so Kids Basketball is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 8,101 Sports & Outdoors niches · +16 vs the category median of 47
Market size
$1.6M/yr1.3M searches / yr
90-day growth
-7.4%search demand this quarter
Competition
36%top-5 click share · 17 brands · 50 sellers

Flapen Score

Kids Basketball against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Basketball is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Basketball market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Basketball 1.3M times last year and spent an estimated $1.6M. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
6.2%
Market size, estimated
$1.6Ma year
Peak month
December4.6× the quietest month
Top search term
kids basketball217K searches a year

02 · Price

A sale here is worth $19.94.

Listings sell for $19.94 on average, from $9.18 to $69.66. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $19.94 that is $15K to $20K a year per listing.

Average price
$19.94inside the $15 to $100 sweet spot
Price range
$9.18–$69.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #44 within Basketball. It carries 1,901 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
98%
Out of stock, average day
2.8%
Average rank
#44in Basketball
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,901per listing
Listings tracked
61

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Kids Basketball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

50

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

36%

Top 20: 66%

Open market

25%

  • Brand 131%
  • Brand 219%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Kids Basketball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Kids Basketball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids basketball217K/yr
  • size 5 basketball171K/yr
  • toddler basketball120K/yr
  • youth basketball144K/yr
  • size 4 basketball121K/yr
  • basketball size 584K/yr
  • basketball for kids56K/yr
  • basketball kids47K/yr
  • basketball size 447K/yr
  • 27.5 basketball88K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Basketball

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Inflation/Deflation”
1.5%of orders come back
“Won't stay inflated”
A buyer, on “Inflation/Deflation”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kids Basketball questions

Answered from the same tracked data.