Kickboard
MaybeSearch demand grew +210.3% this quarter. But the products selling today already average 4.6★, so Kickboard is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 8,101 Sports & Outdoors niches · +15 vs the category median of 4762
- Market size
- $938K/yr747K searches / yr
- 90-day growth
- +210.3%search demand this quarter
- Competition
- 62%top-5 click share · 10 brands · 33 sellers
Flapen Score
Kickboard against its category
The dotted line is the Sports & Outdoors average. Past it, Kickboard is stronger. Inside it, weaker.
Market
The Kickboard market on Amazon at a glance
Shoppers on Amazon United States searched for Kickboard 747K times last year and spent an estimated $938K. The top 5 brands take 82% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 747K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +210.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $938K a year.
- Searches, last 12 months
- 747K
- Growth, 90 days vs prior 90
- +210.3%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $938Ka year
- Peak month
- June6.6× the quietest month
- Top search term
- kickboard213K searches a year
02 · Price
A sale here is worth $16.65.
Listings sell for $16.65 on average, from $11.74 to $25.88. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $16.65 that is $25K to $33K a year per listing.
- Average price
- $16.65inside the $15 to $100 sweet spot
- Price range
- $11.74–$25.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $25K–$33K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Water Sports. It carries 3,991 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Water Sports
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 3,991per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Kickboard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sunlite Sports Swimming Kickboard with Ergonomic Grip Handles One Size Fits All for Children and Adults Pool Training Swimming Aid for Beginner and Advanced Swimmers
- Price
- $12.95
- Rating
- 4.7/5
- Reviews
- 3,079
- Age
- 4y ago

Aquapella Swimming Kickboard - One Size Fits All - A Great Training Aid for Children and Adults (Navy)
- Price
- $12.99
- Rating
- 4.6/5
- Reviews
- 14,203
- Age
- 6y ago

Arena Unisex Adult Swim Kickboard Men and Women Swimming Training Aid Alignment Foam Boogie Board Supportive Pool Float Swimboard Equipment Silver
- Price
- $21.19
- Rating
- 4.6/5
- Reviews
- 5,012
- Age
- 12y ago

Fitply 2PCS Kick Board Swim for Adult - High Buoyancy Swimming Kickboard EVA Material BPA Free Swimming Training Aid for Pool & Open Water Kickboard Adult Swim Training Safety Board
- Price
- $21.56
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 2y ago

Speedo Unisex-Adult Swim Training Kickboard Adult
- Price
- $25.88
- Rating
- 4.7/5
- Reviews
- 3,804
- Age
- 10y ago
Trending
estimated 90-day click momentum
Aquapella Swimming Kickboard - One Size Fits All - A Great Training Aid for Children and Adults (Pink)
- Price
- $12.61
- Rating
- 4.6/5
- Reviews
- 14,203
- Age
- 10y ago

Pro Aviana Junior Kickboard Buoy for Youth Children & Toddlers Swimming Aid & Exercise Training Board for Kids to Learn to Swim in The Pool & Open Waters | EVA Material & BPA Free (Orange)
- Price
- $13.12
- Rating
- 4.7/5
- Reviews
- 2,184
- Age
- 5y ago

Aquapella Swimming Kickboard - One Size Fits All - A Great Training Aid for Children and Adults (Navy)
- Price
- $12.99
- Rating
- 4.6/5
- Reviews
- 14,203
- Age
- 6y ago

Sunlite Sports Swimming Kickboard with Ergonomic Grip Handles One Size Fits All for Children and Adults Pool Training Swimming Aid for Beginner and Advanced Swimmers
- Price
- $12.95
- Rating
- 4.7/5
- Reviews
- 3,079
- Age
- 4y ago

Fitply 2PCS Kick Board Swim for Adult - High Buoyancy Swimming Kickboard EVA Material BPA Free Swimming Training Aid for Pool & Open Water Kickboard Adult Swim Training Safety Board
- Price
- $21.56
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 2y ago
Newest
by launch date
Speedo Unisex-Adult Swim Training Kickboard Adult
- Price
- $16.11
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 1y ago

Fitply 2PCS Kick Board Swim for Adult - High Buoyancy Swimming Kickboard EVA Material BPA Free Swimming Training Aid for Pool & Open Water Kickboard Adult Swim Training Safety Board
- Price
- $21.56
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 2y ago

Sunlite Sports Swimming Kickboard - One Size Fits All - A Great Training Aid for Children and Adults
- Price
- $12.89
- Rating
- 4.7/5
- Reviews
- 3,079
- Age
- 2y ago

Sunlite Sports Swimming Kickboard - One Size Fits All - A Great Training Aid for Children and Adults
- Price
- $12.87
- Rating
- 4.7/5
- Reviews
- 3,079
- Age
- 2y ago

MoKo Swimming Kickboard for Kids Cartoon Jellyfish-Shape Swimming Training Aid Pool Exercise Equipment Kickboard for Swimming Training for Swimming Beginner Pink & Unicorn
- Price
- $16.65
- Rating
- 4.5/5
- Reviews
- 631
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
33
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
12%
- Sunlite Sports36%
- Aquapella23%
- Speedo9%
- ARENA7%
- fitply6%
- TYR6%
- Open — no brand owns it (4 brands, 12%)
Demand
Kickboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.6×
Search terms
Top Kickboard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kickboard213K/yr
- kick boards for kids52K/yr
- kickboard adult swim training58K/yr
- kick board52K/yr
- kickboard for kids swim training30K/yr
- kick board swim adult48K/yr
- swim board40K/yr
- kickboard for kids37K/yr
- swim kickboard34K/yr
- kids kickboard22K/yr
Reviews and returns
What reviews say buyers love and hate about Kickboard
We read the reviews and the return reasons for every product selling here.
“SMALL kickboard”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kickboard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









