Kick Shield
FailShoppers spend an estimated $59K a year here, so Kick Shield is a Fail.
- Flapen Score
- 41 / 100Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 4741
- Market size
- $59K/yr44K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 17 sellers
Flapen Score
Kick Shield against its category
The dotted line is the Sports & Outdoors average. Past it, Kick Shield is stronger. Inside it, weaker.
Market
The Kick Shield market on Amazon at a glance
Shoppers on Amazon United States searched for Kick Shield 44K times last year and spent an estimated $59K. The top 5 brands take 82% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $59Ka year
- Top search term
- kick shield15K searches a year
02 · Price
A sale here is worth $55.79.
Listings sell for $55.79 on average, from $26.05 to $158.50. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $55.79 that is $0 to $6K a year per listing.
- Average price
- $55.79inside the $15 to $100 sweet spot
- Price range
- $26.05–$158.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #10 within Other Sports. It carries 1,116 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 95%
- Out of stock, average day
- 10.3%
- Average rank
- #10in Other Sports
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 1,116per listing
- Listings tracked
- 19
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Kick Shield products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
17
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
14%
- Brand 146%
- Brand 212%
- Brand 311%
- Brand 48%
- Brand 55%
- Brand 64%
- Open — no brand owns it (6 brands, 14%)
Search terms
Top Kick Shield search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kick shield15K/yr
- kicking shield7K/yr
- strike pad5K/yr
- martial arts kicking shields4K/yr
- muay thai kick shield3K/yr
- kick shield martial arts4K/yr
- kicking shield martial arts3K/yr
- kick shield muay thai2K/yr
- striking shield2K/yr
Keep looking
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Best Flapen score
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FAQ
Common Kick Shield questions
Answered from the same tracked data.









