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Kettlebell Rack

Fail

Buyers convert on only 1.6% of searches, so Kettlebell Rack is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$238K/yr137K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
63%top-5 click share · 15 brands · 29 sellers

Flapen Score

Kettlebell Rack against its category

The dotted line is the Sports & Outdoors average. Past it, Kettlebell Rack is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kettlebell Rack market on Amazon at a glance

Shoppers on Amazon United States searched for Kettlebell Rack 137K times last year and spent an estimated $238K. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
1.6%
Market size, estimated
$238Ka year
Peak month
January1.7× the quietest month
Top search term
kettlebell rack79K searches a year

02 · Price

A sale here is worth $106.33.

Listings sell for $106.33 on average, from $33.90 to $282.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $106.33 that is $11K to $27K a year per listing.

Average price
$106.33above the $15 to $100 sweet spot
Price range
$33.90–$282.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$11K–$27K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #98 within Weight Storage Racks. It carries 300 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
74%
Out of stock, average day
8.9%
Average rank
#98in Weight Storage Racks
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
300per listing
Listings tracked
19

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
34 months

Products

Top Kettlebell Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

29

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

24%

  • Brand 133%
  • Brand 213%
  • Brand 313%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Kettlebell Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Kettlebell Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kettlebell rack79K/yr
  • kettlebell storage rack13K/yr
  • kettlebell storage12K/yr
  • kettle bell rack10K/yr
  • kettlebell stand8K/yr
  • kettlebell rack for home gym7K/yr
  • kettle bell rack stand5K/yr
  • kettlebell holder4K/yr

Reviews and returns

What reviews say buyers love and hate about Kettlebell Rack

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
2.2%of orders come back
“small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kettlebell Rack questions

Answered from the same tracked data.