Kayak Umbrella
Worth a lookShows demand growing +317.7% this quarter, but weak search conversion (1.1%) keeps it on the watch list.
Growth
Incredible+317.7%90-day search growth — must beat 0% to launch
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$44.46avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.96–$187.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,827.69avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$123K$123K/yr · 245K searches
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Is kayak umbrella profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kayak umbrella is a $123K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
kayak umbrella market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $111K–$133K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #348
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 83%
- Out of stock
- 8.1%
- Avg brand age
- 40 months
- Avg seller age
- 171 days
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
41
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
46%
Top 20: 87%
Open market
10%
- Sport-Brella40%
- MOOCY17%
- Hsei12%
- Drhomeam11%
- Cypress Rowe Outfitters7%
- XLINGZA3%
- Open — no brand owns it (8 brands, 10%)
kayak umbrella demand & seasonality
Weekly Amazon search volume, last 104 weeks — +317.7% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 22.9×
Top kayak umbrella search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kayak umbrella34K/yr
- kayak canopy33K/yr
- paddle board umbrella17K/yr
- kayak shade19K/yr
- kayak sun shade17K/yr
- kayak shade canopy13K/yr
- paddle board shade9K/yr
- kayak umbrella sun shade11K/yr
- kayak canopy sun shade11K/yr
- paddleboard umbrella6K/yr
Top kayak umbrella products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SB VERSA BRELLA MIDNIGHT BLUE 1PK FES
Sport-Brella$26.464.2★1,121 rev
Hsei Kayak Sunshade Umbrella with Adjustable Clip Kayak Shade Canopy UV Protective Adjustable Umbrella with Universal Clamp Boat Canoe Sun Shade for Kayaking Canoeing Fishing Sunburn Protection
Hsei$32.003.5★3 rev
Sport-Brella Versa-Brella 4-Way Swiveling Sun Umbrella (Firebrick Red) Regular
Sport-Brella$19.654.2★27,823 rev
Sport-Brella Versa-Brella SPF 50+ Adjustable Umbrella with Universal Clamp Regular Gray
Sport-Brella$29.874.2★27,823 rev
Kayak Sun Shade Canopy - UV Protection Waterproof Oxford Cloth Tool-Free Installation for 9-11FT Kayaks/Canoes Includes Protable Bag
MOOCY$39.613.7★229 rev
Newest
by launch dateHsei Kayak Sunshade Umbrella with Adjustable Clip Kayak Shade Canopy UV Protective Adjustable Umbrella with Universal Clamp Boat Canoe Sun Shade for Kayaking Canoeing Fishing Sunburn Protection
Hsei$32.003 rev
SB VERSA BRELLA MIDNIGHT BLUE 1PK FES
Sport-Brella$26.461,121 rev
SB VERSA BRELLA BLACK 1PK FES
Sport-Brella$26.351,121 rev
SB VERSA BRELLA XL MIDNIGHT BLUE 1PK FES
Sport-Brella$37.811,121 rev
SB VERSA BRELLA AQUA 1PK FES
Sport-Brella$23.811,121 rev
Trending
90-day click momentumHsei Kayak Sunshade Umbrella with Adjustable Clip Kayak Shade Canopy UV Protective Adjustable Umbrella with Universal Clamp Boat Canoe Sun Shade for Kayaking Canoeing Fishing Sunburn Protection
Hsei$32.003.5★
SB VERSA BRELLA AQUA 1PK FES
Sport-Brella$23.814.2★
for KAYAK Shade Canopy for KAYAK Boat Canoe Sun Shade For Single Person Solo for KAYAK Canopy for KAYAK Umbrella For for KAYAKing Canoeing Fishing Sunburn for PROTECTION 125X110cm/ (Green)
Drhomeam$43.714.2★
for KAYAK Shade Canopy for KAYAK Boat Canoe Sun Shade For Single Person Solo for KAYAK Canopy for KAYAK Umbrella For for KAYAKing Canoeing Fishing Sunburn for PROTECTION 125X110cm/ (Gray)
Drhomeam$43.264.2★
MOOCY Kayak Canopy Waterproof Sun Shade Canopy for Single Person Kayak Sunshade Awning Top Cover Universal Canoe Shade with Storage Bag for Outdoor Fishing(Black)
MOOCY$39.303.3★
What reviews say buyers love and hate about kayak umbrella
What buyers praise and complain about, mined from review topics.What buyers love
“Great Adjustability”
“Excellent product”
“Perfect size”
“Easy to use”
“Exactly what I needed”
“Pretty good for the price”
“Very nice and durable”
“It's lightweight, folds up well”
“Portable and a very good value”
“easy to attach”
What buyers complain about
“Flimsy”
“doesn't fit every chair”
“Broke within a week”
“Cheap quality”
“Tricycle covers are extremely expensive”
“this item is difficult to navigate”
“Clamp does not work”
“a little bulky”
“Its not secure enough for normal weather”
“There is no stability”
Top return reasons
Common kayak umbrella questions
- Is kayak umbrella profitable to sell on Amazon United States?
- The niche generates $123K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +317.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the kayak umbrella niche?
- 14 brands and 41 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in kayak umbrella?
- Top complaints mined from reviews: Strength, Size-Overall, Durability. The return rate is 4.8%.
- When does demand for kayak umbrella peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 22.9× the quietest.
- What does it cost to enter the kayak umbrella niche?
- Listings span $9.96–$187.80; the average listing price is $44.46 (sweet spot $15–$100). The average incumbent carries 2,828 reviews — the moat a new listing must climb.