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Kayak Cooler

Maybe

Search demand grew +196.1% this quarter. But buyers convert on only 1.0% of searches, so Kayak Cooler is a Maybe.

Flapen Score
53
53 / 100
Top 28% of 8,101 Sports & Outdoors niches · +6 vs the category median of 47
Market size
$81K/yr183K searches / yr
90-day growth
+196.1%search demand this quarter
Competition
39%top-5 click share · 24 brands · 44 sellers

Flapen Score

Kayak Cooler against its category

The dotted line is the Sports & Outdoors average. Past it, Kayak Cooler is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kayak Cooler market on Amazon at a glance

Shoppers on Amazon United States searched for Kayak Cooler 183K times last year and spent an estimated $81K. The top 5 brands take 60% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +196.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
+196.1%
Conversion, latest week
1.0%
Market size, estimated
$81Ka year
Peak month
July7.1× the quietest month
Top search term
kayak cooler119K searches a year

02 · Price

A sale here is worth $43.72.

Listings sell for $43.72 on average, from $13.71 to $219.76. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $43.72 that is $0 to $4K a year per listing.

Average price
$43.72inside the $15 to $100 sweet spot
Price range
$13.71–$219.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #231 within Camp Kitchen. It carries 3,130 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
11.7%
Average rank
#231in Camp Kitchen
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,130per listing
Listings tracked
43

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Kayak Cooler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

44

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

39%

Top 20: 78%

Open market

35%

  • Brand 119%
  • Brand 214%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Kayak Cooler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.1×

Search terms

Top Kayak Cooler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kayak cooler119K/yr
  • cooler for kayak9K/yr
  • kayak cooler behind seat13K/yr
  • kayak cooler bag8K/yr
  • kayak coolers6K/yr
  • kayaking cooler4K/yr
  • waterproof cooler for kayaking5K/yr
  • cooler for kayaking4K/yr
  • kayak seat cooler5K/yr
  • kayak ice chest5K/yr

Reviews and returns

What reviews say buyers love and hate about Kayak Cooler

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Leak-Proof”
4.6%of orders come back
“water can leak out of the top”
A buyer, on “Leak-Proof”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kayak Cooler questions

Answered from the same tracked data.