Kayak

Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +131.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.0M a year.

Searches, last 12 months

5.9M

Growth, 90 days vs prior 90

+131.5%

Conversion, latest week

0.4%

Market size, estimated

$10.0Ma year

Peak month

July5.5× the quietest month

Top search term

kayak2.7M searches a year

Listings sell for $482.09 on average, from $8.64 to $1654.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $482.09 that is $121K to $241K a year per listing.

Average price

$482.09above the $15 to $100 sweet spot

Price range

$8.64–$1654.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$121K–$241K

Returns

4.6%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #34 within Water Sports. It carries 3,540 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

79%

Out of stock, average day

5.7%

Average rank

#34in Water Sports

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

3,540per listing

Listings tracked

38

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

44 months