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Katana Cleaning Kit

Fail

Shoppers spend an estimated $31K a year here, so Katana Cleaning Kit is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$31K/yr25K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
89%top-5 click share · 6 brands · 8 sellers

Flapen Score

Katana Cleaning Kit against its category

The dotted line is the Sports & Outdoors average. Past it, Katana Cleaning Kit is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katana Cleaning Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Katana Cleaning Kit 25K times last year and spent an estimated $31K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
7.7%
Market size, estimated
$31Ka year
Peak month
December2.2× the quietest month
Top search term
katana cleaning kit15K searches a year

02 · Price

A sale here is worth $15.79.

Listings sell for $15.79 on average, from $6.90 to $25.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $15.79 that is $2K to $4K a year per listing.

Average price
$15.79inside the $15 to $100 sweet spot
Price range
$6.90–$25.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #1,373 within Other Sports. It carries 707 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
22.2%
Average rank
#1,373in Other Sports
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
707per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Katana Cleaning Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 225%
  • Brand 311%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (0%)

Demand

Katana Cleaning Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Katana Cleaning Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • katana cleaning kit15K/yr
  • sword cleaning kit8K/yr
  • katana cleaning kit and sharpening1K/yr
  • sword cleaning kit for katana981/yr
  • katana cleaning set92/yr

Reviews and returns

What reviews say buyers love and hate about Katana Cleaning Kit

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Advertised Vs Actual Product”
30%of negative reviews mention “Advertised Vs Actual Product”
0.4%of orders come back
“Misleading”
A buyer, on “Advertised Vs Actual Product”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Katana Cleaning Kit questions

Answered from the same tracked data.