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Karate

Maybe

Products sell for $41.38 on average, inside the sweet spot. But buyers convert on only 1.0% of searches, so Karate is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 47
Market size
$308K/yr716K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
40%top-5 click share · 30 brands · 34 sellers

Flapen Score

Karate against its category

The dotted line is the Sports & Outdoors average. Past it, Karate is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Karate market on Amazon at a glance

Shoppers on Amazon United States searched for Karate 716K times last year and spent an estimated $308K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $308K a year.

Searches, last 12 months
716K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
1.0%
Market size, estimated
$308Ka year
Peak month
December3.2× the quietest month
Top search term
karate267K searches a year

02 · Price

A sale here is worth $41.38.

Listings sell for $41.38 on average, from $9.67 to $168.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $41.38 that is $4K to $10K a year per listing.

Average price
$41.38inside the $15 to $100 sweet spot
Price range
$9.67–$168.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #658 within Other Sports. It carries 1,397 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
92%
Out of stock, average day
2.9%
Average rank
#658in Other Sports
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,397per listing
Listings tracked
36

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Karate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

34

Top-5 brand share

48%

Top 20: 89%

Top-5 click share

40%

Top 20: 81%

Open market

46%

  • Brand 118%
  • Brand 28%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Karate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Karate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • karate267K/yr
  • taekwondo188K/yr
  • taekwondo training equipment38K/yr
  • taekwondo gifts39K/yr
  • karate gifts34K/yr
  • karate training equipment16K/yr
  • tae kwon do16K/yr
  • karate gifts for boys24K/yr
  • karate equipment11K/yr
  • karate stuff11K/yr

Reviews and returns

What reviews say buyers love and hate about Karate

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
3.3%of orders come back
“Not durable at all”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Karate questions

Answered from the same tracked data.