Is kansas jayhawks profitable to sell on Amazon United States?

The niche generates $120K/yr across 116 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -34.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the kansas jayhawks niche?

41 brands and 41 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in kansas jayhawks?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 3.1%.

When does demand for kansas jayhawks peak?

Demand peaks in Nov–Dec; the busiest month runs 7.7× the quietest.

What does it cost to enter the kansas jayhawks niche?

Listings span $5.08–$118.99; the average listing price is $28.91 (sweet spot $15–$100). The average incumbent carries 840 reviews — the moat a new listing must climb.

Kansas Jayhawks

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-34.7% this quarter) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible$28.91

avg listing price — sweet spot $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Price range

Great$5.08–$118.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good839.8

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$120K

$120K/yr · 162K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-34.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

Is kansas jayhawks profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kansas jayhawks is a $120K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

kansas jayhawks market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $87K–$116K; units × avg price
Conversion rate: 2.6%
Avg BSR: #3,852
Page quality: 0%
Prime: 72%
Sponsored: 78%
Out of stock: 6.1%
Avg brand age: 71 months
Avg seller age: 185 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

17%

Top 20: 44%

Open market

48%

Wes and Willy13%
adidas11%
CornBorn9%
Blue 847%
Elite Authentics7%
Montana West5%

kansas jayhawks demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Open Trend

Top kansas jayhawks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kansas jayhawks41K/yr -36.2%0.9% conv.
university of kansas16K/yr +14.1%1.3% conv.
kansas jayhawks apparel22K/yr -71.1%0.7% conv.
kansas university9K/yr +23.8%1.7% conv.
jayhawk9K/yr +63.3%0.8% conv.
jayhawks10K/yr -20.5%1.0% conv.
kansas jayhawks shirt9K/yr -42.0%1.6% conv.
kansas university apparel8K/yr -28.8%0.9% conv.
ku jayhawks merchandise8K/yr -0.2%1.5% conv.
ku jayhawks6K/yr -13.1%1.2% conv.

All search terms

Top kansas jayhawks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

adidas Mens NCAA 25/26 Designed For Training Lightweight Hoodie Black/White/Kansas University Large

adidas$37.445.0★6 rev

Kansas Jayhawks Arch Over Logo Officially Licensed T Shirts Tees for Men and Women

Elite Authentics$22.784.6★93 rev

Kansas Jayhawks Tri-Blend T-Shirt Vintage Icon Team Color X-Large

Blue 84$27.484.5★1,371 rev

Barnesmith University of Kansas KU Jayhawks Hooded Sweatshirt Heritage Charcoal Grey X-Large

Barnesmith$40.204.6★7,702 rev

Rico Industries NCAA Kansas Jayhawks Exclusive 12 x 30 Felt Wall Dcor Pennant - Great for Home/Bed Room/Man Cave Dcor

Rico Industries$11.634.8★686 rev

Newest

by launch date

Desert Cactus University of Kansas KU Jayhawks Food Picks Cupcake and Cake Toppers Cake Pop Sticks - 25 Pcs Party Supplies and Decorations

Desert Cactus$11.9613 rev

6mo ago

Kansas Jayhawks Clear Bag for Stadium Events Women Clear Crossbody Bag with Adjustbale Strap Sports Fan Transparent Handbag for Gift Game Day Concerts | NC-KU016BL

Montana West$41.7576 rev

6mo ago

Montana West Kansas Jayhawks Sling Bag Quilted Crossbody Bags for Women/Men KU Team Travel Sling Bag with Convertible Shoulder Strap Cross Body Bag for Gift Game Day & Concert | NC-KU018BL

Montana West$40.6444 rev

7mo ago

Branded Bills x Kansas University Curved 5 Panel Rope Hat for Men | Baseball Cap Jayhawk PVC White/RWB

Branded Bills$38.3188 rev

1y ago

adidas Mens NCAA 25/26 Designed For Training Lightweight Hoodie Black/White/Kansas University Large

adidas$37.446 rev

1y ago

What reviews say buyers love and hate about kansas jayhawks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“high quality cardstock in crisp”

Size-Overall13%

“Nice fit and great looking”

Color12%

“The colors are bright”

Adhesion/Stickiness6%

“The decals have great adhesive”

Value For Money5%

“they're also affordably priced so you always have some on hand”

Ease Of Use5%

“Ready to use”

Gifting Purpose4%

“It was a gift for my Son”

Fun/Entertainment Experience3%

“it'd be super simple to turn them all into a fun banner”

Strength3%

“They were sturdy and easy to place in cupcakes and cake, which made decorating quick and stress-free”

Material Quality2%

“The material is like a softer canvas, not slick”

What buyers complain about

Size-Overall19%

“The cake topper is quite large - right around 5 overall”

Quality-Overall17%

“Cheap quality”

Value For Money6%

“Not a bargain”

Material Quality6%

“Low quality T-shirt material”

Print Quality6%

“Thin with poor print quality”

Recycle/Reuse4%

“This means these will not be reusable, Im afraid”

Adhesion/Stickiness4%

“My singular complaint is that there is not a stick with a Jayhawk affixed to it”

Zipper Quality3%

“hampering the zipper from being able to get past”

Color2%

“I wanted to get him a sweatshirt that wasn't the typical crimson or blue”

Top return reasons

Size-Overall61%

Color5%

Advertised Vs Actual Product4%

Thin3%

Frame Quality3%

Material Quality3%

Sleeve Fit3%

Strength2%

Quality-Overall2%

Shape/Style2%

Common kansas jayhawks questions

Is kansas jayhawks profitable to sell on Amazon United States?: The niche generates $120K/yr across 116 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -34.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the kansas jayhawks niche?: 41 brands and 41 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in kansas jayhawks?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 3.1%.
When does demand for kansas jayhawks peak?: Demand peaks in Nov–Dec; the busiest month runs 7.7× the quietest.
What does it cost to enter the kansas jayhawks niche?: Listings span $5.08–$118.99; the average listing price is $28.91 (sweet spot $15–$100). The average incumbent carries 840 reviews — the moat a new listing must climb.