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Kansas City Royals

Fail

An estimated 7.2% of orders come back, so Kansas City Royals is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$72K/yr200K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
44%top-5 click share · 14 brands · 17 sellers

Flapen Score

Kansas City Royals against its category

The dotted line is the Sports & Outdoors average. Past it, Kansas City Royals is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kansas City Royals market on Amazon at a glance

Shoppers on Amazon United States searched for Kansas City Royals 200K times last year and spent an estimated $72K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
1.7%
Market size, estimated
$72Ka year
Peak month
March4.2× the quietest month
Top search term
kansas city royals60K searches a year

02 · Price

A sale here is worth $21.34.

Listings sell for $21.34 on average, from $7.14 to $36.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.34 that is $0 to $2K a year per listing.

Average price
$21.34inside the $15 to $100 sweet spot
Price range
$7.14–$36.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #1,780 within T-Shirts. It carries 1,174 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
97%
Out of stock, average day
6.9%
Average rank
#1,780in T-Shirts
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,174per listing
Listings tracked
33

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Kansas City Royals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

17

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

12%

  • Brand 165%
  • Brand 28%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (8 brands, 12%)

Demand

Kansas City Royals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.2×

Search terms

Top Kansas City Royals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kansas city royals60K/yr
  • kansas city royals shirt26K/yr
  • kc royals shirt23K/yr
  • kc royals32K/yr
  • royals shirt12K/yr
  • royals tshirt6K/yr
  • royals baseball shirt15K/yr
  • kc royals shirt men7K/yr
  • royals baseball12K/yr
  • kc royals merchandise7K/yr

Reviews and returns

What reviews say buyers love and hate about Kansas City Royals

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
47%of negative reviews mention “Size-Overall”
7.2%of orders come back
“it;s really too big”
A buyer, on “Size-Overall”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kansas City Royals questions

Answered from the same tracked data.