Kansas City Chiefs Hat
Skip itWeak search conversion (1.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$24.67avg listing price — sweet spot $15–$100
Price range
Great$11.55–$39.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+32.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,605.71avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.6%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay$110K$110K/yr · 253K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Is kansas city chiefs hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kansas city chiefs hat is a $110K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
kansas city chiefs hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $148K–$197K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #2,386
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 8.8%
- Avg brand age
- 52 months
- Avg seller age
- 175 days
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
16
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
41%
Top 20: 82%
Open market
8%
- New Era62%
- Kneenow12%
- Outerstuff7%
- LCXAPPE5%
- Generic3%
- FOCO3%
- Open — no brand owns it (7 brands, 8%)
kansas city chiefs hat demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.0% search growth over the last 90 days.Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.8×
Top kansas city chiefs hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kansas city chiefs hat73K/yr
- chiefs hat79K/yr
- kc chiefs hat28K/yr
- kc chiefs hats for men9K/yr
- kansas city chiefs hats9K/yr
- kansas city chiefs hats for men7K/yr
- chiefs hats7K/yr
- chiefs hat men10K/yr
- chief hat4K/yr
- kc chiefs hats5K/yr
Top kansas city chiefs hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Kansas City Chiefs)
New Era$30.354.8★368 rev
New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Kansas City Chiefs)
New Era$33.364.8★948 rev
New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Kansas City Chiefs)
New Era$34.494.7★529 rev
City Hat for Men Women Merch Gifts Mens Womens Apparel Gear Mesh Red
Kneenow$15.254.6★223 rev
New Era Mens Cream/Black Kansas City Chiefs Super Bowl LVIII Champions Locker Room Low Profile 9FIFTY Adjustable Hat
New Era$24.454.8★171 rev
Newest
by launch date
3D Embroidered Upside Down City Baseball Hat Adjustable Football Hat for Men Women Game Day Apparel Gifts
Generic$11.5577 rev
NFL Kids Youth 8-20 Official Primary Logo Wordmark Adjustable Snapback Hat Cap One Size (US Alpha One Size Kansas City Chiefs - Red)
Outerstuff$19.66256 rev
Funky Junque Retro Kansas City Hat Baseball Cap with Upside Down Arched Embroidery Unisex Adjustable Snapback for Football Tailgating Game Day - Kansas City (Red/Beige)
Funky Junque$29.49109 rev
New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Kansas City Chiefs Black)
New Era$29.561,330 rev
Red Football City Silhouette Baseball Cap for Men Women Adjustable Print Hat Fans Gifts for Kansas Game Day Headwear
LCXAPPE$15.03158 rev
Trending
90-day click momentumNew Era Mens Cream/Black Kansas City Chiefs Super Bowl LVIII Champions Locker Room Low Profile 9FIFTY Adjustable Hat
New Era$24.454.8★
Outerstuff NFL Kids Youth 8-20 Official Cold Weather Striped Cuffed Knit Beanie Hat (US Alpha One Size Kansas City Chiefs)
Outerstuff$20.914.8★
Red Football City Silhouette Baseball Cap for Men Women Adjustable Print Hat Fans Gifts for Kansas Game Day Headwear
LCXAPPE$15.034.4★
City Hat for Men Women Merch Gifts Mens Womens Apparel Gear Meshback Black
Kneenow$14.114.2★
New Era Womens NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Kansas City Chiefs Red)
New Era$26.274.8★
What reviews say buyers love and hate about kansas city chiefs hat
What buyers praise and complain about, mined from review topics.What buyers love
“fair price”
“Outstanding quality - gift - was very pleased”
“Exactly how I expected”
“Fits well”
“Good gift”
“The material is lightweight and breathable, so it doesnt feel hot in the kitchen”
“Easy, comfortable, fair price”
“Heavy duty, excellent quality”
“The color is bright and vibrant, and it really stands out”
“is easy to adjust thanks to the elastic back”
What buyers complain about
“Disappointed in the quality control and cleanliness standards”
“its too small for an adult”
“Its folded when it arrives so there are some creases”
“Hat was bent up and mis-shaped”
“Material isnt super high quality”
Top return reasons
Common kansas city chiefs hat questions
- Is kansas city chiefs hat profitable to sell on Amazon United States?
- The niche generates $110K/yr across 38 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the kansas city chiefs hat niche?
- 13 brands and 16 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in kansas city chiefs hat?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Wrinkles. The return rate is 4.6%.
- When does demand for kansas city chiefs hat peak?
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 8.8× the quietest.
- What does it cost to enter the kansas city chiefs hat niche?
- Listings span $11.55–$39.60; the average listing price is $24.67 (sweet spot $15–$100). The average incumbent carries 1,606 reviews — the moat a new listing must climb.