Kansas City Chiefs Blanket
Skip itSoft demand (-14.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.55avg listing price — sweet spot $15–$100
Price range
Great$13.78–$97.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,972.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 161K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Is kansas city chiefs blanket profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kansas city chiefs blanket is a $89K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
kansas city chiefs blanket market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $134K–$168K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #407
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 63%
- Out of stock
- 26.6%
- Avg brand age
- 58 months
- Avg seller age
- 212 days
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
21
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
47%
Top 20: 93%
Open market
6%
- FOCO42%
- Generic27%
- Northwest11%
- LCXAPPE6%
- Mdyuzfk5%
- Kneenow2%
- Open — no brand owns it (6 brands, 6%)
kansas city chiefs blanket demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 32.9×
Top kansas city chiefs blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kansas city chiefs blanket68K/yr
- chiefs blanket52K/yr
- kc chiefs blanket17K/yr
- kansas city chiefs throw blanket8K/yr
- chiefs throw blanket7K/yr
- kansas city blanket3K/yr
- chiefs blanket throw6K/yr
Top kansas city chiefs blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Football Style Football Throw Blanket Gift for Team Fans Soft Fleece Flannel Blanket 50x60
Generic$30.044.2★126 rev
FOCO Kansas City Chiefs NFL Team Property Of Sherpa Fleece Blanket
FOCO$40.894.8★2,427 rev
FOCO Kansas City Chiefs NFL Supreme Slumber Plush Throw
FOCO$28.734.3★308 rev
Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Red
Generic$28.054.6★359 rev
LCXAPPE Football Fans Blanket 60 x 50 City Sports Football Gifts for Team Fans Red Football Stuff for Football Lovers Bedroom Decor Sofa Couch Bed
LCXAPPE$21.834.6★43 rev
Newest
by launch date
Football Blanket Flannel Throw 60x50 Inch Soft Cozy Single Layer Four Season Blanket Football Themed Design Thoughtful Gift for Football Lovers
Generic$24.807 rev
FOCO NFL Kansas City Chiefs 40x50 Lightweight Plaid Fleece Throw Blanket
FOCO$31.4545 rev
Northwest NFL Kansas City Chiefs Strip Sack Taffeta Outdoor Blanket Foldable Camping Picnic Ground Mat 60 x 70 Inches
Northwest$18.314 rev
LCXAPPE Football Fans Blanket 60 x 50 City Sports Football Gifts for Team Fans Red Football Stuff for Football Lovers Bedroom Decor Sofa Couch Bed
LCXAPPE$21.8343 rev
Flannel Blanket Custom Football City Blanket for Men Women Personalized Name & Number Throw Blanket Fans Gifts for Bed 60 x 50
Generic$34.6024 rev
Trending
90-day click momentumFootball Blanket Flannel Throw 60x50 Inch Soft Cozy Single Layer Four Season Blanket Football Themed Design Thoughtful Gift for Football Lovers
Generic$24.804.8★
Northwest NFL Kansas City Chiefs Strip Sack Taffeta Outdoor Blanket Foldable Camping Picnic Ground Mat 60 x 70 Inches
Northwest$18.315.0★
Team Sports America NFL Kansas City Chiefs Grill Chef Aprons for Men and Women with Pockets Adjustable Straps Bottle Opener and Insulated Beverage Holder Cooking Kitchen Apron
Team Sports America$31.654.8★
Littlearth NFL Kansas City Chiefs Hoodie Purse Team Color 9.5 x 15.5 x 4
Littlearth$35.494.6★
Northwest NFL Kansas City Chiefs City Nights Plush Throw 60-inches x 80-inches Team Colors
Northwest$49.414.8★
What reviews say buyers love and hate about kansas city chiefs blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely soft”
“Excellent Quality”
“Warm”
“Good deal”
“Love that I could design it myself”
“comfortable”
“Perfect size”
“not so heavy that youll overheat”
“Brand new pool”
“colorful”
What buyers complain about
“Its very thin and flimsy”
“Not worth it”
“Very thin and low quality”
“Too light weight”
“Dirty”
“because it just really wouldn't offer much warmth”
“I am disappointed in the choice of fabric for this expensive towel”
“Low quality”
“Cheap material”
Top return reasons
Common kansas city chiefs blanket questions
- Is kansas city chiefs blanket profitable to sell on Amazon United States?
- The niche generates $89K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the kansas city chiefs blanket niche?
- 12 brands and 21 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in kansas city chiefs blanket?
- Top complaints mined from reviews: Thickness, Value For Money, Thin. The return rate is 1.7%.
- When does demand for kansas city chiefs blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 32.9× the quietest.
- What does it cost to enter the kansas city chiefs blanket niche?
- Listings span $13.78–$97.42; the average listing price is $33.55 (sweet spot $15–$100). The average incumbent carries 2,972 reviews — the moat a new listing must climb.