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Kansas City Chiefs Blanket

Fail

Demand is soft, at -14.0% this quarter, so Kansas City Chiefs Blanket is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$89K/yr161K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
47%top-5 click share · 12 brands · 21 sellers

Flapen Score

Kansas City Chiefs Blanket against its category

The dotted line is the Sports & Outdoors average. Past it, Kansas City Chiefs Blanket is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kansas City Chiefs Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Kansas City Chiefs Blanket 161K times last year and spent an estimated $89K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
1.6%
Market size, estimated
$89Ka year
Peak month
December32.9× the quietest month
Top search term
kansas city chiefs blanket68K searches a year

02 · Price

A sale here is worth $33.55.

Listings sell for $33.55 on average, from $13.78 to $97.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $33.55 that is $3K to $8K a year per listing.

Average price
$33.55inside the $15 to $100 sweet spot
Price range
$13.78–$97.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 26.6% of listings are out of stock. The average listing ranks #407 within Home & Kitchen. It carries 2,972 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
89%
Out of stock, average day
26.6%
Average rank
#407in Home & Kitchen
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,972per listing
Listings tracked
27

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Kansas City Chiefs Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

21

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

6%

  • Brand 142%
  • Brand 227%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (6 brands, 6%)

Demand

Kansas City Chiefs Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 32.9×

Search terms

Top Kansas City Chiefs Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kansas city chiefs blanket68K/yr
  • chiefs blanket52K/yr
  • kc chiefs blanket17K/yr
  • kansas city chiefs throw blanket8K/yr
  • chiefs throw blanket7K/yr
  • kansas city blanket3K/yr
  • chiefs blanket throw6K/yr

Reviews and returns

What reviews say buyers love and hate about Kansas City Chiefs Blanket

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
25%of negative reviews mention “Thickness”
1.7%of orders come back
“Its very thin and flimsy”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kansas City Chiefs Blanket questions

Answered from the same tracked data.