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Kansas City Chiefs Backpack

Fail

The top 5 brands take 100% of clicks, so Kansas City Chiefs Backpack is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$17K/yr24K searches / yr
90-day growth
+65.3%search demand this quarter
Competition
57%top-5 click share · 6 brands · 13 sellers

Flapen Score

Kansas City Chiefs Backpack against its category

The dotted line is the Sports & Outdoors average. Past it, Kansas City Chiefs Backpack is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kansas City Chiefs Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Kansas City Chiefs Backpack 24K times last year and spent an estimated $17K. The top 5 brands take 100% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +65.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+65.3%
Conversion, latest week
1.7%
Market size, estimated
$17Ka year
Peak month
August14.1× the quietest month
Top search term
kansas city chiefs backpack10K searches a year

02 · Price

A sale here is worth $41.53.

Listings sell for $41.53 on average, from $18.04 to $109.94. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $41.53 that is $0 to $4K a year per listing.

Average price
$41.53inside the $15 to $100 sweet spot
Price range
$18.04–$109.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #222 within Bags, Packs & Accessories. It carries 591 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
84%
Out of stock, average day
6.7%
Average rank
#222in Bags, Packs & Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
591per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Kansas City Chiefs Backpack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

$0$837$2K$3K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

13

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 100%

Open market

0%

  • FOCO83%
  • Proformance Home7%
  • Vera Bradley6%
  • Denco3%
  • Generic1%
  • Glaphy1%

Demand

Kansas City Chiefs Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 14.1×

Search terms

Top Kansas City Chiefs Backpack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kansas city chiefs backpack10K/yr
  • chiefs backpack10K/yr
  • kc chiefs backpack4K/yr

Reviews and returns

What reviews say buyers love and hate about Kansas City Chiefs Backpack

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
47%of negative reviews mention “Material Quality”
2.8%of orders come back
“Cheap material”
A buyer, on “Material Quality”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Kansas City Chiefs Backpack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data