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Kansas City Chiefs

Maybe

Products sell for $30.17 on average, inside the sweet spot. But buyers convert on only 1.9% of searches, so Kansas City Chiefs is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 8,101 Sports & Outdoors niches · +15 vs the category median of 47
Market size
$1.4M/yr2.6M searches / yr
90-day growth
+13.4%search demand this quarter
Competition
29%top-5 click share · 31 brands · 25 sellers

Flapen Score

Kansas City Chiefs against its category

The dotted line is the Sports & Outdoors average. Past it, Kansas City Chiefs is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kansas City Chiefs market on Amazon at a glance

Shoppers on Amazon United States searched for Kansas City Chiefs 2.6M times last year and spent an estimated $1.4M. The top 5 brands take 46% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
1.9%
Market size, estimated
$1.4Ma year
Peak month
December25.8× the quietest month
Top search term
kansas city chiefs664K searches a year

02 · Price

A sale here is worth $30.17.

Listings sell for $30.17 on average, from $6.53 to $128.50. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At $30.17 that is $3K to $8K a year per listing.

Average price
$30.17inside the $15 to $100 sweet spot
Price range
$6.53–$128.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #585 within Home & Kitchen. It carries 3,380 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
99%
Out of stock, average day
7.1%
Average rank
#585in Home & Kitchen
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,380per listing
Listings tracked
73

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Kansas City Chiefs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

25

Top-5 brand share

46%

Top 20: 93%

Top-5 click share

29%

Top 20: 64%

Open market

48%

  • Brand 111%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Kansas City Chiefs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 25.8×

Search terms

Top Kansas City Chiefs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kansas city chiefs664K/yr
  • chiefs420K/yr
  • chiefs merch341K/yr
  • kansas city chiefs gifts235K/yr
  • kc chiefs163K/yr
  • kansas city57K/yr
  • kansas city chiefs shirt95K/yr
  • kc chiefs gifts90K/yr
  • kc chiefs clearance15K/yr
  • kansas city chiefs decor18K/yr

Reviews and returns

What reviews say buyers love and hate about Kansas City Chiefs

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Its a little small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kansas City Chiefs questions

Answered from the same tracked data.