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K2 Rollerblades

Fail

Buyers convert on only 0.7% of searches, so K2 Rollerblades is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$92K/yr103K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
22%top-5 click share · 13 brands · 32 sellers

Flapen Score

K2 Rollerblades against its category

The dotted line is the Sports & Outdoors average. Past it, K2 Rollerblades is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The K2 Rollerblades market on Amazon at a glance

Shoppers on Amazon United States searched for K2 Rollerblades 103K times last year and spent an estimated $92K. The top 5 brands take 96% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
0.7%
Market size, estimated
$92Ka year
Top search term
k2 rollerblades22K searches a year

02 · Price

A sale here is worth $123.94.

Listings sell for $123.94 on average, from $48.13 to $334.48. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $123.94 that is $0 to $12K a year per listing.

Average price
$123.94above the $15 to $100 sweet spot
Price range
$48.13–$334.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #45 within Skates, Skateboards & Scooters. It carries 1,217 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
1.4%
Average rank
#45in Skates, Skateboards & Scooters
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,217per listing
Listings tracked
98

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top K2 Rollerblades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

32

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

22%

Top 20: 56%

Open market

3%

  • Brand 183%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (7 brands, 3%)

Search terms

Top K2 Rollerblades search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • k2 rollerblades22K/yr
  • k2 rollerblades womens14K/yr
  • k2 skates14K/yr
  • k2 inline skates13K/yr
  • k2 rollerblades mens13K/yr
  • k2 inline skates men8K/yr
  • k2 inline skates women5K/yr
  • k2 kinetic 804K/yr
  • k2 skates men4K/yr
  • k2 roller blades4K/yr

Reviews and returns

What reviews say buyers love and hate about K2 Rollerblades

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
5.9%of orders come back
“Run small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common K2 Rollerblades questions

Answered from the same tracked data.