Skip to content

Joolca

Fail

Buyers convert on only 0.6% of searches, so Joolca is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$36K/yr36K searches / yr
90-day growth
+37.8%search demand this quarter
Competition
34%top-5 click share · 31 brands · 78 sellers

Flapen Score

Joolca against its category

The dotted line is the Sports & Outdoors average. Past it, Joolca is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joolca market on Amazon at a glance

Shoppers on Amazon United States searched for Joolca 36K times last year and spent an estimated $36K. The top 5 brands take 58% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+37.8%
Conversion, latest week
0.6%
Market size, estimated
$36Ka year
Peak month
August1.8× the quietest month
Top search term
joolca17K searches a year

02 · Price

A sale here is worth $165.82.

Listings sell for $165.82 on average, from $9.01 to $438.10. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $165.82 that is $0 to $17K a year per listing.

Average price
$165.82above the $15 to $100 sweet spot
Price range
$9.01–$438.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #127 within Tents & Shelters. It carries 865 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
4.4%
Average rank
#127in Tents & Shelters
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
865per listing
Listings tracked
45

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Joolca products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

78

Top-5 brand share

58%

Top 20: 91%

Top-5 click share

34%

Top 20: 77%

Open market

38%

  • Brand 134%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Joolca search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Joolca search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joolca17K/yr
  • joolca shower tent5K/yr
  • hottap v2 nomad portable hot water kit3K/yr
  • hot tap water heater3K/yr
  • hot tap2K/yr
  • hottap2K/yr
  • joolca shower2K/yr
  • joolca hottap v2 hot water kit79/yr

Reviews and returns

What reviews say buyers love and hate about Joolca

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
3.9%of orders come back
“Broke after 5 uses”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Joolca questions

Answered from the same tracked data.