John Cena Action Figures
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$44.81avg listing price — sweet spot $15–$100
Review moat
Great280.9avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$14.28–$140.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$519K$519K/yr · 728K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Is john cena action figures profitable on Amazon?
According to Flapen's Amazon United States niche tracking, john cena action figures is a $519K/yr Amazon United States market (728K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
john cena action figures market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $560K–$672K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #4,550
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 39%
- Out of stock
- 9.4%
- Avg brand age
- 39 months
- Avg seller age
- 142 days
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
249
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
41%
Top 20: 89%
Open market
0%
- Mattel52%
- WWE44%
- Liberty Imports2%
- Oiumhru1%
- Figures Toy Company1%
- Contenders Clothing1%
john cena action figures demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.6×
Top john cena action figures search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- john cena action figures489K/yr
- wwe action figures john cena90K/yr
- john cena action figure47K/yr
- john cena toys38K/yr
- john cena ultimate edition17K/yr
- john cena figure18K/yr
- wwe elite john cena16K/yr
- john cena toy14K/yr
Top john cena action figures products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WWE John Cena Main Event Series Champions 2026 Action Figure with Title Belt 6-inches
WWE$31.404.7★37 rev
Mattel WWE Elite Collection Action Figure & Accessories Premium Live Event John Cena Set Wrestlemania with Sam Roberts Build-A-Figure Parts
Mattel$30.544.5★131 rev
Mattel WWE Elite Collection Top Picks Action Figures & Accessories Set 6-inch Collectible John Cena with Swappable Hands & Ring Gear
Mattel$26.864.7★17 rev
Mattel WWE John Cena Action Figure Main Event Series #162 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look
Mattel$20.404.7★86 rev
WWE John Cena Retirement Tour Mattel Elite Collection Greatest Hits Series 10 Wrestling Action Wrestler Figure Toy
WWE$41.715.0★5 rev
Newest
by launch date
Mattel WWE John Cena Action Figure Main Event Series #165 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look
Mattel$14.9411 rev
Mattel WWE Main Event Showdown Action Figures 2-Pack with Accessory Series #26 John Cena vs Cody Rhodes Collectible Set 6-inch
Mattel$41.353 rev
Mattel WWE Ultimate Edition Action Figure & Accessories Set John Cena 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points
Mattel$51.463 rev
Mattel WWE Elite Collection Top Picks Action Figures & Accessories Set 6-inch Collectible John Cena with Swappable Hands & Ring Gear
Mattel$26.8617 rev
WWE John Cena Retirement Tour Mattel Elite Collection Greatest Hits Series 10 Wrestling Action Wrestler Figure Toy
WWE$41.715 rev
Trending
90-day click momentumMattel WWE Main Event Showdown Action Figures 2-Pack with Accessory Series #26 John Cena vs Cody Rhodes Collectible Set 6-inch
Mattel$41.355.0★
Mattel WWE Elite Collection Top Picks Action Figures & Accessories Set 6-inch Collectible John Cena with Swappable Hands & Ring Gear
Mattel$26.864.7★
Mattel WWE Ultimate Edition Action Figure & Accessories Set John Cena 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points
Mattel$51.464.6★
Mattel WWE John Cena Action Figure Main Event Series #165 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look
Mattel$14.944.5★
WWE John Cena Retirement Tour Mattel Elite Collection Greatest Hits Series 10 Wrestling Action Wrestler Figure Toy
WWE$41.715.0★
What reviews say buyers love and hate about john cena action figures
What buyers praise and complain about, mined from review topics.What buyers love
“Great toy”
“Christmas presents”
“Great quality slides”
“Collection complete”
“Well, worth the money”
“Everything as described in photo”
“Well made figure doesnt break easily like other toys”
“Solid”
“The actual size”
“He loves the action figure carries it everywhere”
What buyers complain about
“These make micro-machines look huge”
“This are very cheaply made”
“Pieces easily break”
“Not worth the price”
“I get that it may be a dated item”
“Cheaply made and awkward looking wresters/bench's/etc”
“can get messy easily”
“Everything feels flimsy”
“the size is misleading”
Top return reasons
Common john cena action figures questions
- Is john cena action figures profitable to sell on Amazon United States?
- The niche generates $519K/yr across 31 tracked products. 16 of 18 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the john cena action figures niche?
- 6 brands and 249 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in john cena action figures?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.7%.
- When does demand for john cena action figures peak?
- Demand peaks in Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the john cena action figures niche?
- Listings span $14.28–$140.03; the average listing price is $44.81 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.