Is john cena profitable to sell on Amazon United States?

The niche generates $685K/yr across 39 tracked products. 16 of 18 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the john cena niche?

10 brands and 251 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in john cena?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.0%.

When does demand for john cena peak?

Demand peaks in Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the john cena niche?

Listings span $14.28–$140.03; the average listing price is $42.27 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.

John Cena

Worth a look

Shows a sweet-spot price point ($42.27 avg), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Avg price

Incredible$42.27

avg listing price — sweet spot $15–$100

Review moat

Great260.74

avg incumbent reviews — the moat a new listing must climb

Competition

Great36%

top-5 click share — an open shelf

Returns

Great2.0%

return rate — above 5% kills the launch gate

Market size

Good$685K

$685K/yr · 1.5M searches

Price range

Good$14.28–$140.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Is john cena profitable on Amazon?

According to Flapen's Amazon United States niche tracking, john cena is a $685K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

john cena market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $845K–$1.1M; units × avg price
Conversion rate: 1.1%
Avg BSR: #4,410
Page quality: 0%
Prime: 92%
Sponsored: 51%
Out of stock: 9.1%
Avg brand age: 40 months
Avg seller age: 144 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

10 rising

Sellers

251

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

36%

Top 20: 80%

Open market

WWE45%
Mattel45%
Fifth Sun3%
Liberty Imports2%
HWC Trading2%
Igloo1%
Open — no brand owns it (4 brands, 3%)

john cena demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.4×

Open Trend

Top john cena search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

john cena570K/yr -12.1%0.4% conv.
john cena action figures489K/yr -29.5%1.8% conv.
wwe action figures john cena90K/yr -21.5%0.8% conv.
wwe john cena action figure58K/yr -26.5%0.9% conv.
john cena action figure47K/yr -22.0%1.1% conv.
wwe john cena40K/yr -22.0%0.9% conv.
john cena toys38K/yr -36.8%1.0% conv.
john cen28K/yr -1.9%0.0% conv.
wwe ultimate edition john cena14K/yr +87.6%0.2% conv.
john cena ultimate edition17K/yr +4.9%0.3% conv.

All search terms

Top john cena products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WWE John Cena Main Event Series Champions 2026 Action Figure with Title Belt 6-inches

WWE$31.404.7★37 rev

Mattel WWE Elite Collection Action Figure & Accessories Premium Live Event John Cena Set Wrestlemania with Sam Roberts Build-A-Figure Parts

Mattel$30.544.5★131 rev

Mattel WWE Elite Collection Top Picks Action Figures & Accessories Set 6-inch Collectible John Cena with Swappable Hands & Ring Gear

Mattel$26.864.7★17 rev

Mattel WWE John Cena Action Figure Main Event Series #162 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look

Mattel$20.404.7★86 rev

WWE John Cena Retirement Tour Mattel Elite Collection Greatest Hits Series 10 Wrestling Action Wrestler Figure Toy

WWE$41.715.0★5 rev

Newest

by launch date

Mattel WWE John Cena Action Figure Main Event Series #165 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look

Mattel$14.9411 rev

2mo ago

Mattel WWE Main Event Showdown Action Figures 2-Pack with Accessory Series #26 John Cena vs Cody Rhodes Collectible Set 6-inch

Mattel$41.353 rev

3mo ago

Mattel WWE Ultimate Edition Action Figure & Accessories Set John Cena 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points

Mattel$51.463 rev

3mo ago

Mattel WWE Elite Collection Top Picks Action Figures & Accessories Set 6-inch Collectible John Cena with Swappable Hands & Ring Gear

Mattel$26.8617 rev

4mo ago

WWE John Cena Retirement Tour Mattel Elite Collection Greatest Hits Series 10 Wrestling Action Wrestler Figure Toy

WWE$41.715 rev

4mo ago

What reviews say buyers love and hate about john cena

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Great quality slides”

Fun/Entertainment Experience14%

“Fun toy for kids”

Gifting Purpose14%

“Christmas presents”

Collectibles10%

“Collection complete”

Advertised Vs Actual Product8%

“Everything as described in photo”

Value For Money8%

“Well, worth the money”

Durability5%

“Well made figure doesnt break easily like other toys”

Size-Overall5%

“Its the perfect size”

Strength3%

“Solid”

Storage Capacity3%

“all the accessories that have a place to store it all”

What buyers complain about

Size-Overall39%

“These make micro-machines look huge”

Quality-Overall11%

“This are very cheaply made”

Value For Money7%

“Not worth the price”

Durability7%

“Pieces easily break”

Material Quality5%

“See threw cheap material”

Product Condition5%

“I get that it may be a dated item”

Frame Quality4%

“Frame broke by the time we opened for Christmas”

Strength2%

“Everything feels flimsy”

Mess Free2%

“can get messy easily”

Advertised Vs Actual Product1%

“the size is misleading”

Top return reasons

Size-Overall46%

Value For Money17%

Advertised Vs Actual Product10%

Defective Material/Parts4%

Quality-Overall4%

Length2%

Product Condition2%

Gifting Purpose2%

Weight Heavy2%

Frame Quality2%

Common john cena questions

Is john cena profitable to sell on Amazon United States?: The niche generates $685K/yr across 39 tracked products. 16 of 18 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the john cena niche?: 10 brands and 251 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in john cena?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.0%.
When does demand for john cena peak?: Demand peaks in Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the john cena niche?: Listings span $14.28–$140.03; the average listing price is $42.27 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.