Is joe burrow profitable to sell on Amazon United States?

The niche generates $65K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the joe burrow niche?

18 brands and 53 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in joe burrow?

Top complaints mined from reviews: Assembly/Installation, Strength, Instructions/User Manual/Troubleshooting. The return rate is 1.3%.

When does demand for joe burrow peak?

Demand peaks in Sep–Nov–Dec; the busiest month runs 9.8× the quietest.

What does it cost to enter the joe burrow niche?

Listings span $9.97–$259.67; the average listing price is $29.79 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.

Joe Burrow

Worth a look

Shows a thin review moat (91 avg reviews), but a small market ($65K/yr) keeps it on the watch list.

Review moat

Incredible90.85

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$29.79

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Okay$9.97–$259.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Market size

Bad$65K

$65K/yr · 109K searches

Is joe burrow profitable on Amazon?

According to Flapen's Amazon United States niche tracking, joe burrow is a $65K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

joe burrow market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $60K–$74K; units × avg price
Conversion rate: 2.0%
Avg BSR: #87,772
Page quality: 0%
Prime: 68%
Sponsored: 65%
Out of stock: 14.5%
Avg brand age: 46 months
Avg seller age: 165 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

39%

Top 20: 86%

Open market

30%

Funko22%
WHZKCYH17%
Epic Collectibles9%
CE CRAFT8%
Generic7%
BYADKOA7%

joe burrow demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 9.8×

Open Trend

Top joe burrow search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

joe burrow64K/yr -28.7%1.1% conv.
burrow11K/yr +148.5%0.0% conv.
joe burrow poster11K/yr -17.3%2.5% conv.
joe burrow funko pop9K/yr -31.4%3.9% conv.
bengals funko pop4K/yr -8.9%2.1% conv.
joe burrow bobblehead5K/yr -13.2%3.3% conv.
joe burrow gifts4K/yr -29.6%0.0% conv.

All search terms

Top joe burrow products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

POP Football: Bengals - Joe Burrow Funko Vinyl Figure (Bundled with Compatible Box Protector Case) Multicolor 3.75 inches

Funko$24.644.9★65 rev

CE CRAFT - Smells Like Joe Burrow Candle - Football Themed Candle Gift for Burrow Fan Celebrity Prayer Candle Bourbon Vanilla Black 8 ounces

CE CRAFT$21.804.4★50 rev

Epic Collectibles Pop Football: Bengals - Joe Burrow Vinyl Figure Bundled with Box Protector Compatible for Funko

Epic Collectibles$29.375.0★9 rev

WHZKCYH American Football Sports Bengals Poster For Kids Fun Teen Birthday Christmas Gifts Joe Burrow Rugby Star Posters Canvas Wall Art Print Picture For Home Room Decor

WHZKCYH$11.214.4★273 rev

Joe burrow smoking cigar Poster Flag Aesthetic Decorative Durable 3x5 Feet Flag Suitable For Indoor And Outdoor Decorate for College Dorm Room Parties travel filming events festivals Decor Wall

BYADKOA$14.354.4★24 rev

Newest

by launch date

Epic Collectibles Pop Football: Bengals - Joe Burrow Vinyl Figure Bundled with Box Protector Compatible for Funko

Epic Collectibles$29.379 rev

8mo ago

WHZKCYH 2025 Rugby Star Joe Burrow Poster For Kids Bedroom Wall Decor-Football Superstar Signed Posters Canvas Art Print Picture For Fans Boy Teen Gifts

WHZKCYH$11.054 rev

10mo ago

WHZKCYH 2025 Rugby Star Joe Burrow Poster For Kids Bedroom Wall Decor-Football Superstar Signed Posters Canvas Art Print Picture For Fans Boy Teen Gifts

WHZKCYH$12.072 rev

10mo ago

Joe Burrow (Cincinnati Bengals) NFL 7 Figure McFarlane

McFarlane Toys$37.148 rev

1y ago

Epic Collectibles Football - JaMarr Chase Bengals Collectibles Vinyl Figure Bundle with Compatible Funko Pop Box Protector

Epic Collectibles$27.8511 rev

1y ago

What reviews say buyers love and hate about joe burrow

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles25%

“My friend loved Joe Burrow to add to his Funko collection”

Fun/Entertainment Experience19%

“This was a fun one to build”

Quality-Overall11%

“Good quality arrived on time”

Handle Quality8%

“Handle with care”

Gifting Purpose8%

“Birthday gift”

Suitability Beginner4%

“Great for any Bengals fan”

Durability4%

“Durable great looks just like the picture my son loved it great value”

Color4%

“very colorful”

Design-Overall3%

“Very cool product and once finished, the Burrow looks great”

What buyers complain about

Assembly/Installation28%

“A little harder than most of the other sets I've put together because it builds up, not out”

Strength11%

“Unstable, But Cute”

Instructions/User Manual/Troubleshooting11%

“Very tedious and time consuming and the included manual is very poorly executed”

Top return reasons

Defective Material/Parts25%

Value For Money19%

Size-Overall16%

Quality-Overall13%

Material Quality6%

Gifting Purpose6%

Print Quality6%

Advertised Vs Actual Product6%