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Joe Burrow

Maybe

The average product has only 91 reviews. But shoppers spend an estimated $65K a year here, so Joe Burrow is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 8,101 Sports & Outdoors niches · +3 vs the category median of 47
Market size
$65K/yr109K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
39%top-5 click share · 18 brands · 53 sellers

Flapen Score

Joe Burrow against its category

The dotted line is the Sports & Outdoors average. Past it, Joe Burrow is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joe Burrow market on Amazon at a glance

Shoppers on Amazon United States searched for Joe Burrow 109K times last year and spent an estimated $65K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
2.0%
Market size, estimated
$65Ka year
Peak month
December9.8× the quietest month
Top search term
joe burrow64K searches a year

02 · Price

A sale here is worth $29.79.

Listings sell for $29.79 on average, from $9.97 to $259.67. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $29.79 that is $0 to $3K a year per listing.

Average price
$29.79inside the $15 to $100 sweet spot
Price range
$9.97–$259.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #87,772 within Toys & Game Room. It carries 91 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
68%
Out of stock, average day
14.5%
Average rank
#87,772in Toys & Game Room
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
91per listing
Listings tracked
34

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Joe Burrow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

53

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

39%

Top 20: 86%

Open market

30%

  • Brand 122%
  • Brand 217%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Joe Burrow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 9.8×

Search terms

Top Joe Burrow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joe burrow64K/yr
  • burrow11K/yr
  • joe burrow poster11K/yr
  • joe burrow funko pop9K/yr
  • bengals funko pop4K/yr
  • joe burrow bobblehead5K/yr
  • joe burrow gifts4K/yr

Reviews and returns

What reviews say buyers love and hate about Joe Burrow

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Collectibles”
28%of negative reviews mention “Assembly/Installation”
1.3%of orders come back
“A little harder than most of the other sets I've put together because it builds up, not out”
A buyer, on “Assembly/Installation”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Joe Burrow questions

Answered from the same tracked data.