- Flapen Score
- 48 / 100Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 4748
- Market size
- $93K/yr164K searches / yr
- 90-day growth
- +57.9%search demand this quarter
- Competition
- 51%top-5 click share · 12 brands · 13 sellers
Flapen Score
Jmu against its category
The dotted line is the Sports & Outdoors average. Past it, Jmu is stronger. Inside it, weaker.
Market
The Jmu market on Amazon at a glance
Shoppers on Amazon United States searched for Jmu 164K times last year and spent an estimated $93K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May–Sep–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.
- Searches, last 12 months
- 164K
- Growth, 90 days vs prior 90
- +57.9%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $93Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- jmu merch40K searches a year
02 · Price
A sale here is worth $24.12.
Listings sell for $24.12 on average, from $10.13 to $48.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $24.12 that is $0 to $2K a year per listing.
- Average price
- $24.12inside the $15 to $100 sweet spot
- Price range
- $10.13–$48.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,079 within T-Shirts. It carries 2,194 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 93%
- Out of stock, average day
- 4.1%
- Average rank
- #1,079in T-Shirts
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 2,194per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Jmu products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
13
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
10%
- Brand 136%
- Brand 231%
- Brand 310%
- Brand 46%
- Brand 55%
- Brand 63%
- Open — no brand owns it (6 brands, 10%)
Demand
Jmu search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Sep, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Jmu search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jmu merch40K/yr
- jmu37K/yr
- jmu shirt17K/yr
- james madison university apparel24K/yr
- james madison university merch6K/yr
- james madison university15K/yr
- jmu tshirt6K/yr
- jmu apparel6K/yr
- jmu womens apparel12K/yr
Reviews and returns
What reviews say buyers love and hate about Jmu
We read the reviews and the return reasons for every product selling here.
“Great quality and vintage feel”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jmu questions
Answered from the same tracked data.









