Skip to content

Jmu

Fail

Shoppers spend an estimated $93K a year here, so Jmu is a Fail.

Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$93K/yr164K searches / yr
90-day growth
+57.9%search demand this quarter
Competition
51%top-5 click share · 12 brands · 13 sellers

Flapen Score

Jmu against its category

The dotted line is the Sports & Outdoors average. Past it, Jmu is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jmu market on Amazon at a glance

Shoppers on Amazon United States searched for Jmu 164K times last year and spent an estimated $93K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May–Sep–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
+57.9%
Conversion, latest week
2.4%
Market size, estimated
$93Ka year
Peak month
December4.6× the quietest month
Top search term
jmu merch40K searches a year

02 · Price

A sale here is worth $24.12.

Listings sell for $24.12 on average, from $10.13 to $48.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $24.12 that is $0 to $2K a year per listing.

Average price
$24.12inside the $15 to $100 sweet spot
Price range
$10.13–$48.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,079 within T-Shirts. It carries 2,194 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
93%
Out of stock, average day
4.1%
Average rank
#1,079in T-Shirts
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,194per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Jmu products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$19K$28K$37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

13

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 90%

Open market

10%

  • James Madison University36%
  • Barnesmith31%
  • Elite Authentics10%
  • LOGOVISION6%
  • Desert Cactus5%
  • Rico Industries3%
  • Open — no brand owns it (6 brands, 10%)

Demand

Jmu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Sep, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Jmu search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jmu merch40K/yr
  • jmu37K/yr
  • jmu shirt17K/yr
  • james madison university apparel24K/yr
  • james madison university merch6K/yr
  • james madison university15K/yr
  • jmu tshirt6K/yr
  • jmu apparel6K/yr
  • jmu womens apparel12K/yr

Reviews and returns

What reviews say buyers love and hate about Jmu

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
2.9%of orders come back
“Great quality and vintage feel”
A buyer, on “Quality-Overall”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Jmu questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data