Jmu
Skip itA small market ($93K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.12avg listing price — sweet spot $15–$100
Price range
Great$10.13–$48.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+57.9%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay2,194.04avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$93K$93K/yr · 164K searches
Is jmu profitable on Amazon?
According to Flapen's Amazon United States niche tracking, jmu is a $93K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Sep–Dec. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
jmu market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $72K–$96K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #1,079
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 96%
- Out of stock
- 4.1%
- Avg brand age
- 48 months
- Avg seller age
- 189 days
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
13
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
10%
- James Madison University36%
- Barnesmith31%
- Elite Authentics10%
- LOGOVISION6%
- Desert Cactus5%
- Rico Industries3%
- Open — no brand owns it (6 brands, 10%)
jmu demand & seasonality
Weekly Amazon search volume, last 104 weeks — +57.9% search growth over the last 90 days.Peak months: Apr, May, Sep, Dec · busiest ÷ quietest = 4.6×
Top jmu search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- jmu merch40K/yr
- jmu37K/yr
- jmu shirt17K/yr
- james madison university apparel24K/yr
- james madison university merch6K/yr
- james madison university15K/yr
- jmu tshirt6K/yr
- jmu apparel6K/yr
- jmu womens apparel12K/yr
Top jmu products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
James Madison University JMU Official Distressed Primary Unisex Adult T-Shirt Black Large
James Madison University$18.654.5★77 rev
James Madison University JMU Official Distressed Primary Unisex Adult T-Shirt Black Medium
James Madison University$18.564.5★77 rev
Barnesmith James Madison University JMU Dog Hooded Sweatshirt Heritage Charcoal Grey Small
Barnesmith$39.934.6★7,702 rev
James Madison Dukes Basic Purple Officially Licensed T-Shirt Small
Elite Authentics$22.644.7★27 rev
Barnesmith James Madison University JMU Dog Hooded Sweatshirt Heritage Purple Small
Barnesmith$48.654.6★7,702 rev
Newest
by launch date
James Madison University Block University Font Unisex Adult T Shirt Purple Large
LOGOVISION$19.3673 rev
James Madison University Arch Logo Unisex Adult T Shirt Purple Medium
LOGOVISION$18.70340 rev
Barnesmith James Madison University JMU Dog Hooded Sweatshirt Heritage Charcoal Grey Small
Barnesmith$39.937,702 rev
Barnesmith James Madison University JMU Dog Hooded Sweatshirt Heritage Purple Small
Barnesmith$48.657,702 rev
Barnesmith James Madison University JMU Dog Short-Sleeve T-Shirt Heritage Charcoal Grey Small
Barnesmith$24.208,360 rev
Trending
90-day click momentumBarnesmith James Madison University JMU Dog Hooded Sweatshirt Heritage Charcoal Grey Small
Barnesmith$39.934.6★
Barnesmith James Madison University JMU Dog Hooded Sweatshirt Heritage Purple Small
Barnesmith$48.654.6★
Barnesmith James Madison University JMU Dog Short-Sleeve T-Shirt Spirit Charcoal Grey Small
Barnesmith$19.334.7★
James Madison University JMU Official Distressed Primary Unisex Adult T-Shirt Black Small
James Madison University$18.434.5★
Sport Your Gear James Madison JMU Dukes Prime Athletic Logo Micropique Sports-Wick Golf Polo (Gray - Large)
Sport Your Gear$44.184.4★
What reviews say buyers love and hate about jmu
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and vintage feel”
“Very durable and stylish”
“soft”
“Good quality shirt with a vintage feel material”
Top return reasons
Common jmu questions
- Is jmu profitable to sell on Amazon United States?
- The niche generates $93K/yr across 27 tracked products. 90-day search growth is +57.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the jmu niche?
- 12 brands and 13 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 87% of demand.
- When does demand for jmu peak?
- Demand peaks in Apr–May–Sep–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the jmu niche?
- Listings span $10.13–$48.81; the average listing price is $24.12 (sweet spot $15–$100). The average incumbent carries 2,194 reviews — the moat a new listing must climb.