Jigs
Worth a lookShows low returns (0.6%), but weak search conversion (1.7%) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Review moat
Good601.92avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.31–$31.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Avg price
Okay$11.67avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$128K$128K/yr · 658K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Is jigs profitable on Amazon?
According to Flapen's Amazon United States niche tracking, jigs is a $128K/yr Amazon United States market (658K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–May–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
jigs market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $93K–$117K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 97%
- Out of stock
- 2.3%
- Avg brand age
- 55 months
- Avg seller age
- 154 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
42
Top-5 brand share
83%
Top 20: 98%
Top-5 click share
27%
Top 20: 58%
Open market
15%
- Reaction Tackle46%
- Strike King25%
- Berkley7%
- FINOSEAK3%
- Goture2%
- XFISHMAN2%
- Open — no brand owns it (18 brands, 15%)
jigs demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.2% search growth over the last 90 days.Peak months: Jan, May, Jul · busiest ÷ quietest = 2.0×
Top jigs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- fishing jigs119K/yr
- jig116K/yr
- jigs78K/yr
- swim jig45K/yr
- power tool accessory jigs65K/yr
- bass jigs41K/yr
- swim jigs for bass fishing26K/yr
- saltwater jigs24K/yr
- fishing jig24K/yr
- swim jigs17K/yr
Top jigs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reaction Tackle Swim Jig for Bass Fishing Weedless Design with Silicone Skirt Also Effective for Pike Walleye and Muskie - 1/4 Oz (6-Pack Variety 1 of Each Color)
Reaction Tackle$15.974.6★195 rev
Reaction Tackle Football Jigs for Bass Fishing Football Head Jig with Silicone Skirt for Pike Walleye and Muskie Fishing - 1/4 Oz (6-Pack Variety 1 of Each Color)
Reaction Tackle$15.064.6★142 rev
Reaction Tackle Swim Jig for Bass Fishing Weedless Design with Silicone Skirt Also Effective for Pike Walleye and Muskie - 1/4 Oz Bluegill (3-Pack)
Reaction Tackle$10.004.6★195 rev
Reaction Tackle Flipping Jigs for Bass Fishing Weedless Jig Head with Silicone Skirt for Pike Walleye and Muskie Fishing - 3/8 Oz Black/Blue (3-Pack)
Reaction Tackle$10.024.7★172 rev
Reaction Tackle Flipping Jigs for Bass Fishing Weedless Jig Head with Silicone Skirt for Pike Walleye and Muskie Fishing - 1/4 Oz (6-Pack Variety 1 of Each Color)
Reaction Tackle$15.084.7★172 rev
Newest
by launch date
FINOSEAK Weedless Football Jigs for Bass Fishing Multi-Coloured Finesse Football Jig Heads with Vivid Hand-Tied Silicone Skirt and Weed Guard 1/4 3/8 1/2 3/4oz (Pack of 5)
FINOSEAK$13.1415 rev
Navicatch Saltwater Fishing Lures Fishing Jigs Fishing Spoons for Striped bass Pompano Spanish MackerelBluefish Metal Jigging Diamond Jigs Silver 3pcs. 1 2/5oz+1 4/5oz+ 2oz Premium to Choose
Navicatch$22.84236 rev
OJY&DOIIIY Swimbait Jig Heads with Chartreuse Fish Eye 1/8 3/16 1/4 3/8 1/2oz Jigheads for Freshwater&Saltwater Fishing 15-Pack
OJYDOIIIY$10.02685 rev
Reaction Tackle Swim Jig for Bass Fishing Weedless Design with Silicone Skirt Also Effective for Pike Walleye and Muskie - 1/4 Oz (6-Pack Variety 1 of Each Color)
Reaction Tackle$15.97195 rev
Reaction Tackle Swim Jig for Bass Fishing Weedless Design with Silicone Skirt Also Effective for Pike Walleye and Muskie - 1/4 Oz Bluegill (3-Pack)
Reaction Tackle$10.00195 rev
Trending
90-day click momentum
Strike King (DBSTJ12-46) Denny Brauer Structure Jig Fishing Lure 46 - Green Pumpkin 1/2 oz Special Owner 2X Strong Cutting Point Hook
Strike King$5.834.6★
Reaction Tackle Swim Jig for Bass Fishing Weedless Design with Silicone Skirt Also Effective for Pike Walleye and Muskie - 1/4 Oz (6-Pack Variety 1 of Each Color)
Reaction Tackle$15.974.6★
Reaction Tackle Swim Jig for Bass Fishing Weedless Design with Silicone Skirt Also Effective for Pike Walleye and Muskie - 3/8 Oz Bluegill (3-Pack)
Reaction Tackle$9.994.6★
FINOSEAK Weedless Football Jigs for Bass Fishing Multi-Coloured Finesse Football Jig Heads with Vivid Hand-Tied Silicone Skirt and Weed Guard 1/4 3/8 1/2 3/4oz (Pack of 5)
FINOSEAK$13.144.8★
Reaction Tackle Swim Jig for Bass Fishing Weedless Design with Silicone Skirt Also Effective for Pike Walleye and Muskie - 1/4 Oz Black/Blue (3-Pack)
Reaction Tackle$10.004.6★
What reviews say buyers love and hate about jigs
What buyers praise and complain about, mined from review topics.What buyers love
“Good for the price”
“Build quality is consistent across the set”
“As advertised”
“very colorful”
“very easy to use”
“Good enough to get started”
“Great kit tons of options works perfect doesnt fall apart”
“Love the various sizes”
“Have fun”
“attractive in the water”
What buyers complain about
“Smaller than expected”
“Terrible quality”
“it's not advertised as one”
“Just wish that I could buy a pack of all the same color”
“dont hold up long”
“Poor design”
“Even with a heavy trailer these tend to run up to surface”
“MAY NOT EVE USE EVERYTHING IN IT”
“toy lures, very weak hooks”
“Pocket hole”
Top return reasons
Common jigs questions
- Is jigs profitable to sell on Amazon United States?
- The niche generates $128K/yr across 73 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +22.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the jigs niche?
- 24 brands and 42 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in jigs?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- When does demand for jigs peak?
- Demand peaks in Jan–May–Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the jigs niche?
- Listings span $4.31–$31.63; the average listing price is $11.67 (sweet spot $15–$100). The average incumbent carries 602 reviews — the moat a new listing must climb.