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Jet Ski

Fail

Products sell for $647.92 on average, outside the sweet spot, so Jet Ski is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$536K/yr295K searches / yr
90-day growth
+128.6%search demand this quarter
Competition
78%top-5 click share · 10 brands · 50 sellers

Flapen Score

Jet Ski against its category

The dotted line is the Sports & Outdoors average. Past it, Jet Ski is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jet Ski market on Amazon at a glance

Shoppers on Amazon United States searched for Jet Ski 295K times last year and spent an estimated $536K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +128.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $536K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
+128.6%
Conversion, latest week
0.3%
Market size, estimated
$536Ka year
Peak month
June4.8× the quietest month
Top search term
jet ski171K searches a year

02 · Price

A sale here is worth $647.92.

Listings sell for $647.92 on average, from $16.15 to $6991.34. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $647.92 that is $0 to $65K a year per listing.

Average price
$647.92above the $15 to $100 sweet spot
Price range
$16.15–$6991.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$65K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #655 within Safety & Flotation Devices. It carries 1,432 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
67%
Out of stock, average day
9.0%
Average rank
#655in Safety & Flotation Devices
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
1,432per listing
Listings tracked
15

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Jet Ski products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

50

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

7%

  • Brand 137%
  • Brand 223%
  • Brand 315%
  • Brand 412%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Jet Ski search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.8×

Search terms

Top Jet Ski search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jet ski171K/yr
  • jetski80K/yr
  • jet skis10K/yr
  • moto de agua6K/yr
  • moto acuatica4K/yr
  • moto acutica4K/yr
  • storycoast sunglasses4K/yr
  • moto acutica para adultos6K/yr
  • moto de agua para adultos5K/yr
  • storycoast polarized sports sunglasses for men5K/yr

Reviews and returns

What reviews say buyers love and hate about Jet Ski

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Sizing is completely wrong”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Jet Ski questions

Answered from the same tracked data.