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Jayson Tatum

Fail

Shoppers spend an estimated $33K a year here, so Jayson Tatum is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$33K/yr113K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
34%top-5 click share · 21 brands · 98 sellers

Flapen Score

Jayson Tatum against its category

The dotted line is the Sports & Outdoors average. Past it, Jayson Tatum is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jayson Tatum market on Amazon at a glance

Shoppers on Amazon United States searched for Jayson Tatum 113K times last year and spent an estimated $33K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
0.8%
Market size, estimated
$33Ka year
Peak month
December5.1× the quietest month
Top search term
jayson tatum26K searches a year

02 · Price

A sale here is worth $35.58.

Listings sell for $35.58 on average, from $8.68 to $145.10. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $35.58 that is $0 to $4K a year per listing.

Average price
$35.58inside the $15 to $100 sweet spot
Price range
$8.68–$145.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #19,404 within Toys & Game Room. It carries 216 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
81%
Out of stock, average day
14.7%
Average rank
#19,404in Toys & Game Room
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
216per listing
Listings tracked
58

04 · Newcomers

3 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Jayson Tatum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

98

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

34%

Top 20: 73%

Open market

12%

  • Brand 137%
  • Brand 214%
  • Brand 313%
  • Brand 410%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (15 brands, 12%)

Demand

Jayson Tatum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Jayson Tatum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jayson tatum26K/yr
  • tatum22K/yr
  • bleacher creatures17K/yr
  • jason tatum12K/yr
  • nba plush5K/yr
  • bleacher creatures nba5K/yr
  • jayson tatum funko pop6K/yr
  • celtics funko pop4K/yr
  • jason tatum funko pop3K/yr
  • boston celtics ornament5K/yr

Reviews and returns

What reviews say buyers love and hate about Jayson Tatum

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Junk”
A buyer, on “Quality-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Jayson Tatum questions

Answered from the same tracked data.