Javelin
FailPrices span $23.00–$497.92, mostly outside the sweet spot, so Javelin is a Fail.
- Flapen Score
- 44 / 100Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 4744
- Market size
- $256K/yr92K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 22 sellers
Flapen Score
Javelin against its category
The dotted line is the Sports & Outdoors average. Past it, Javelin is stronger. Inside it, weaker.
Market
The Javelin market on Amazon at a glance
Shoppers on Amazon United States searched for Javelin 92K times last year and spent an estimated $256K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $256K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $256Ka year
- Peak month
- April3.0× the quietest month
- Top search term
- javelin55K searches a year
02 · Price
A sale here is worth $121.29.
Listings sell for $121.29 on average, from $23.00 to $497.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $121.29 that is $0 to $12K a year per listing.
- Average price
- $121.29above the $15 to $100 sweet spot
- Price range
- $23.00–$497.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #316 within Other Team Sports. It carries 833 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 88%
- Out of stock, average day
- 12.5%
- Average rank
- #316in Other Team Sports
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 833per listing
- Listings tracked
- 33
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Javelin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
22
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
50%
Top 20: 88%
Open market
11%
- Brand 155%
- Brand 214%
- Brand 310%
- Brand 46%
- Brand 52%
- Brand 62%
- Open — no brand owns it (9 brands, 11%)
Demand
Javelin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 3.0×
Search terms
Top Javelin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- javelin55K/yr
- javelin training equipment9K/yr
- turbo javelin9K/yr
- track & field javelins4K/yr
- practice javelin6K/yr
- training javelin4K/yr
- javeline2K/yr
- javelin spear4K/yr
Reviews and returns
What reviews say buyers love and hate about Javelin
We read the reviews and the return reasons for every product selling here.
“after the 3rd practice all of the 8 javelins were completely broken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Javelin questions
Answered from the same tracked data.









