Japanese Pocket Knife

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months

319K

Growth, 90 days vs prior 90

-9.1%

Conversion, latest week

1.2%

Market size, estimated

$107Ka year

Peak month

December1.9× the quietest month

Top search term

higonokami folding knife70K searches a year

Listings sell for $28.10 on average, from $17.01 to $50.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $28.10 that is $3K to $7K a year per listing.

Average price

$28.10inside the $15 to $100 sweet spot

Price range

$17.01–$50.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

1.3%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #963 within Knives & Tools. It carries 235 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

95%

Out of stock, average day

3.3%

Average rank

#963in Knives & Tools

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

235per listing

Listings tracked

19

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months