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Iu Sweatshirt

Fail

Demand is soft, at -51.9% this quarter, so Iu Sweatshirt is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$222K/yr395K searches / yr
90-day growth
-51.9%search demand this quarter
Competition
19%top-5 click share · 16 brands · 12 sellers

Flapen Score

Iu Sweatshirt against its category

The dotted line is the Sports & Outdoors average. Past it, Iu Sweatshirt is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iu Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Iu Sweatshirt 395K times last year and spent an estimated $222K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -51.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
-51.9%
Conversion, latest week
1.8%
Market size, estimated
$222Ka year
Top search term
indiana university shirt28K searches a year

02 · Price

A sale here is worth $31.97.

Listings sell for $31.97 on average, from $13.59 to $69.85. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $31.97 that is $0 to $3K a year per listing.

Average price
$31.97inside the $15 to $100 sweet spot
Price range
$13.59–$69.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #18,280 within Sweatshirts & Hoodies. It carries 2,010 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
6.1%
Average rank
#18,280in Sweatshirts & Hoodies
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,010per listing
Listings tracked
120

04 · Newcomers

3 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Iu Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

12

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

19%

Top 20: 44%

Open market

8%

  • Brand 151%
  • Brand 223%
  • Brand 311%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (10 brands, 8%)

Demand

Iu Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Black Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 31.4× · 10 of 12 months tracked

Search terms

Top Iu Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • indiana university shirt28K/yr
  • indiana shirt14K/yr
  • indiana university sweatshirt50K/yr
  • iu tshirt15K/yr
  • indiana t shirt7K/yr
  • indiana football30K/yr
  • indiana university t shirt6K/yr
  • indiana hoosiers shirt21K/yr
  • indiana tshirt6K/yr
  • indiana sweatshirt21K/yr

Reviews and returns

What reviews say buyers love and hate about Iu Sweatshirt

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Runs way small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Iu Sweatshirt questions

Answered from the same tracked data.