Iu Sweatshirt
Skip itSoft demand (-51.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$31.97avg listing price — sweet spot $15–$100
Price range
Great$13.59–$69.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay2,010.15avg incumbent reviews — the moat a new listing must climb
Market size
Okay$222K$222K/yr · 395K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.9%90-day search growth — must beat 0% to launch
Is iu sweatshirt profitable on Amazon?
According to Flapen's Amazon United States niche tracking, iu sweatshirt is a $222K/yr Amazon United States market (395K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
iu sweatshirt market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $192K–$256K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #18,280
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 85%
- Out of stock
- 6.1%
- Avg brand age
- 39 months
- Avg seller age
- 200 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
12
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
19%
Top 20: 44%
Open market
8%
- Barnesmith51%
- UGP Campus Apparel23%
- LOGOVISION11%
- Elite Authentics3%
- Underground Printing2%
- Indiana IN Retro Shirts & Gifts2%
- Open — no brand owns it (10 brands, 8%)
iu sweatshirt demand & seasonality
Weekly Amazon search volume, last 42 weeks — -51.9% search growth over the last 90 days.Top iu sweatshirt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- indiana university shirt28K/yr
- indiana shirt14K/yr
- indiana university sweatshirt50K/yr
- iu tshirt15K/yr
- indiana t shirt7K/yr
- indiana football30K/yr
- indiana university t shirt6K/yr
- indiana hoosiers shirt21K/yr
- indiana tshirt6K/yr
- indiana sweatshirt21K/yr
Top iu sweatshirt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barnesmith Indiana University IU Hoosiers Short Sleeve Adult Unisex T-Shirt Classic Cardinal X-Large
Barnesmith$25.044.6★164 rev
UGP Campus Apparel AS03 - Indiana Hoosiers Arch Logo T-Shirt - Medium - Cardinal
UGP Campus Apparel$25.974.6★4,121 rev
Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Spirit Red X-Large
Barnesmith$25.604.7★2,603 rev
Barnesmith Indiana University IU Hoosiers Short Sleeve Adult Unisex T-Shirt Classic Cardinal Large
Barnesmith$25.434.6★164 rev
Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Small
Barnesmith$24.904.9★12 rev
Newest
by launch date
Indiana Hoosiers Arch Over Logo Officially Licensed T-Shirt
Elite Authentics$22.394 rev
Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Small
Barnesmith$24.9012 rev
Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Large
Barnesmith$25.0912 rev
J2 Sport Indiana Hoosiers National College 2026 CFP Champions T-Shirt - 2025 NCAA Football Champs Tee - Unbeaten T Shirt - 16-0 Apparel Crimson Large
J2 Sport$45.6341 rev
LOGOVISION Indiana University Arch Logo Secondary Unisex Adult T Shirt White Large
LOGOVISION$19.23130 rev
Trending
90-day click momentumIndiana Hoosiers Arch Over Logo Officially Licensed T-Shirt
Elite Authentics$22.395.0★
Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Small
Barnesmith$24.904.9★
Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Large
Barnesmith$25.094.9★
UGP Campus Apparel AS03 - Indiana Hoosiers Arch Logo T-Shirt - 2X-Large - White
UGP Campus Apparel$24.854.6★
UGP Campus Apparel AH03 - Indiana Hoosiers Arch Logo Hoodie - X-Large - Cardinal
Underground Printing$52.114.6★
What reviews say buyers love and hate about iu sweatshirt
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Very happy with size”
“Nice football at a good price”
“Easy to grip”
“Very soft”
“Super comfortable”
“comfortable material”
“good color balance”
“Just as described”
“The teddy bear logo design is cute”
What buyers complain about
“Runs way small”
“Not worth the price”
“not quite top of the line”
“Back seam of sleeve was not sewn all the way”
“When you buy something shouldnt have to shrink cause you washed it”
“after a couple of months I had to buy a new one as it didnt keep inflated”
“My shirt is slightly deformed in the cut of the shoulders”
“Sleeves too long”
“definitely disappointed in how it is holding up”
“Fabric is not great”
Top return reasons
Common iu sweatshirt questions
- Is iu sweatshirt profitable to sell on Amazon United States?
- The niche generates $222K/yr across 120 tracked products. 3 of 17 products launched in the last 360 days are still selling. 90-day search growth is -51.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the iu sweatshirt niche?
- 16 brands and 12 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in iu sweatshirt?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.8%.
- What does it cost to enter the iu sweatshirt niche?
- Listings span $13.59–$69.85; the average listing price is $31.97 (sweet spot $15–$100). The average incumbent carries 2,010 reviews — the moat a new listing must climb.