Skip to content

Iron Neck

Fail

The top 5 products take 100% of clicks, so Iron Neck is a Fail.

Flapen Score
33
33 / 100
Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 47
Market size
$332K/yr101K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 9 sellers

Flapen Score

Iron Neck against its category

The dotted line is the Sports & Outdoors average. Past it, Iron Neck is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron Neck market on Amazon at a glance

Shoppers on Amazon United States searched for Iron Neck 101K times last year and spent an estimated $332K. All 2 brands take every click. Demand peaks in Feb–Jul. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $332K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
2.6%
Market size, estimated
$332Ka year
Peak month
July2.7× the quietest month
Top search term
iron neck75K searches a year

02 · Price

A sale here is worth $124.29.

Listings sell for $124.29 on average, from $28.79 to $290.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $124.29 that is $31K to $62K a year per listing.

Average price
$124.29above the $15 to $100 sweet spot
Price range
$28.79–$290.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$31K–$62K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #309 within Accessories. It carries 2,742 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#309in Accessories
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
2,742per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Iron Neck products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 29%
  • Open — no brand owns it (0%)

Demand

Iron Neck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Iron Neck search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iron neck75K/yr
  • neck flex10K/yr
  • iron neck 3.0 pro6K/yr
  • iron neck harness5K/yr
  • iron neck pro3K/yr
  • the iron neck2K/yr

Reviews and returns

What reviews say buyers love and hate about Iron Neck

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
13%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Not for small or medium sized heads”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Iron Neck questions

Answered from the same tracked data.