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Irocker Inflatable Paddle Boards

Fail

The top 5 brands take 98% of clicks, so Irocker Inflatable Paddle Boards is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$55K/yr24K searches / yr
90-day growth
+258.2%search demand this quarter
Competition
60%top-5 click share · 6 brands · 72 sellers

Flapen Score

Irocker Inflatable Paddle Boards against its category

The dotted line is the Sports & Outdoors average. Past it, Irocker Inflatable Paddle Boards is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Irocker Inflatable Paddle Boards market on Amazon at a glance

Shoppers on Amazon United States searched for Irocker Inflatable Paddle Boards 24K times last year and spent an estimated $55K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +258.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+258.2%
Conversion, latest week
1.0%
Market size, estimated
$55Ka year
Peak month
July14.7× the quietest month
Top search term
roc sup11K searches a year

02 · Price

A sale here is worth $222.50.

Listings sell for $222.50 on average, from $18.75 to $678.78. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $222.50 that is $0 to $22K a year per listing.

Average price
$222.50above the $15 to $100 sweet spot
Price range
$18.75–$678.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$22K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #75 within Weights & Accessories. It carries 11,724 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
95%
Out of stock, average day
13.7%
Average rank
#75in Weights & Accessories
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
11,724per listing
Listings tracked
19

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Irocker Inflatable Paddle Boards products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$11K$16K$22K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

72

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

0%

  • Roc78%
  • Atoll10%
  • Santa Barbara Surfing4%
  • Onyx3%
  • niphean2%
  • Ho Stevie!2%
  • Open — no brand owns it (0%)

Demand

Irocker Inflatable Paddle Boards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 14.7×

Search terms

Top Irocker Inflatable Paddle Boards search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • roc sup11K/yr
  • atoll paddle board6K/yr
  • irocker inflatable paddle boards4K/yr
  • isle sup2K/yr
  • hardshell paddle boards for adults2K/yr

Reviews and returns

What reviews say buyers love and hate about Irocker Inflatable Paddle Boards

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
1.2%of orders come back
“Easily breaks”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Irocker Inflatable Paddle Boards questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data