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Iowa State Sweatshirt

Fail

Shoppers spend an estimated $22K a year here, so Iowa State Sweatshirt is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$22K/yr48K searches / yr
90-day growth
+19.6%search demand this quarter
Competition
38%top-5 click share · 9 brands · 8 sellers

Flapen Score

Iowa State Sweatshirt against its category

The dotted line is the Sports & Outdoors average. Past it, Iowa State Sweatshirt is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iowa State Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Iowa State Sweatshirt 48K times last year and spent an estimated $22K. The top 5 brands take 89% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
2.2%
Market size, estimated
$22Ka year
Top search term
iowa state tshirt33K searches a year

02 · Price

A sale here is worth $20.88.

Listings sell for $20.88 on average, from $13.63 to $30.27. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $20.88 that is $0 to $2K a year per listing.

Average price
$20.88inside the $15 to $100 sweet spot
Price range
$13.63–$30.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #5,520 within T-Shirts. It carries 830 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
62%
Out of stock, average day
4.4%
Average rank
#5,520in T-Shirts
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
830per listing
Listings tracked
53

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Iowa State Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

9 falling

Sellers

8

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

38%

Top 20: 73%

Open market

7%

  • Brand 144%
  • Brand 218%
  • Brand 314%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Iowa State Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct · busiest ÷ quietest = 45.6× · 11 of 12 months tracked

Search terms

Top Iowa State Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iowa state tshirt33K/yr
  • iowa state shirt11K/yr
  • white iowa state shirt4K/yr

Reviews and returns

What reviews say buyers love and hate about Iowa State Sweatshirt

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Soft Feel”
50%of negative reviews mention “Stitch/Finish/Polish”
6.1%of orders come back
“Very poor stitching”
A buyer, on “Stitch/Finish/Polish”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Iowa State Sweatshirt questions

Answered from the same tracked data.