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Iowa Hawkeyes Womens Apparel

Fail

Shoppers spend an estimated $50K a year here, so Iowa Hawkeyes Womens Apparel is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$50K/yr139K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
30%top-5 click share · 15 brands · 10 sellers

Flapen Score

Iowa Hawkeyes Womens Apparel against its category

The dotted line is the Sports & Outdoors average. Past it, Iowa Hawkeyes Womens Apparel is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iowa Hawkeyes Womens Apparel market on Amazon at a glance

Shoppers on Amazon United States searched for Iowa Hawkeyes Womens Apparel 139K times last year and spent an estimated $50K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
1.4%
Market size, estimated
$50Ka year
Peak month
September13.5× the quietest month
Top search term
iowa hawkeyes t-shirts52K searches a year

02 · Price

A sale here is worth $24.73.

Listings sell for $24.73 on average, from $7.53 to $50.31. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.73 that is $0 to $2K a year per listing.

Average price
$24.73inside the $15 to $100 sweet spot
Price range
$7.53–$50.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #31,823 within T-Shirts. It carries 1,044 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
94%
Out of stock, average day
2.4%
Average rank
#31,823in T-Shirts
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,044per listing
Listings tracked
71

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Iowa Hawkeyes Womens Apparel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

10

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

30%

Top 20: 61%

Open market

12%

  • Brand 138%
  • Brand 229%
  • Brand 311%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 12%)

Demand

Iowa Hawkeyes Womens Apparel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.5×

Search terms

Top Iowa Hawkeyes Womens Apparel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iowa hawkeyes t-shirts52K/yr
  • iowa shirt8K/yr
  • hawkeye shirt10K/yr
  • iowa tshirt5K/yr
  • iowa sweatshirt11K/yr
  • iowa hawkeye shirt7K/yr
  • iowa hawkeyes sweatshirt21K/yr
  • university of iowa sweatshirt4K/yr
  • iowa hawkeye sweatshirt10K/yr
  • iowa hawkeyes hoodie7K/yr

Reviews and returns

What reviews say buyers love and hate about Iowa Hawkeyes Womens Apparel

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Size-Overall”
80%of negative reviews mention “Size-Overall”
5.3%of orders come back
“Size is not accurate”
A buyer, on “Size-Overall”80% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Iowa Hawkeyes Womens Apparel questions

Answered from the same tracked data.