Iowa Hawkeyes Womens Apparel
FailShoppers spend an estimated $50K a year here, so Iowa Hawkeyes Womens Apparel is a Fail.
- Flapen Score
- 40 / 100Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 4740
- Market size
- $50K/yr139K searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 30%top-5 click share · 15 brands · 10 sellers
Flapen Score
Iowa Hawkeyes Womens Apparel against its category
The dotted line is the Sports & Outdoors average. Past it, Iowa Hawkeyes Womens Apparel is stronger. Inside it, weaker.
Market
The Iowa Hawkeyes Womens Apparel market on Amazon at a glance
Shoppers on Amazon United States searched for Iowa Hawkeyes Womens Apparel 139K times last year and spent an estimated $50K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $50Ka year
- Peak month
- September13.5× the quietest month
- Top search term
- iowa hawkeyes t-shirts52K searches a year
02 · Price
A sale here is worth $24.73.
Listings sell for $24.73 on average, from $7.53 to $50.31. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.73 that is $0 to $2K a year per listing.
- Average price
- $24.73inside the $15 to $100 sweet spot
- Price range
- $7.53–$50.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 5.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #31,823 within T-Shirts. It carries 1,044 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 94%
- Out of stock, average day
- 2.4%
- Average rank
- #31,823in T-Shirts
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 1,044per listing
- Listings tracked
- 71
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Iowa Hawkeyes Womens Apparel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
UGP Campus Apparel AS03 - Iowa Hawkeyes Arch Logo T-Shirt X-Large Gold
- Price
- $25.69
- Rating
- 4.6/5
- Reviews
- 4,121
- Age
- 9y ago

University of Iowa Official One Color Hawkeyes Logo Unisex Adult T-Shirt Athletic Heather Medium
- Price
- $18.64
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 5y ago

Iowa Hawkeyes Arch Over Officially Licensed T-Shirt Small
- Price
- $22.64
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 3y ago

University of Iowa Official Hawkeyes Logo Unisex Adult T-Shirt Hawkeyes Logo Medium
- Price
- $18.49
- Rating
- 4.3/5
- Reviews
- 312
- Age
- 5y ago

University of Iowa Official Hawkeyes Logo Unisex Adult T-Shirt Hawkeyes Logo X-Large
- Price
- $18.56
- Rating
- 4.3/5
- Reviews
- 312
- Age
- 5y ago
Trending
estimated 90-day click momentum
Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Iowa Hawkeyes L Black
- Price
- $21.41
- Rating
- 4.8/5
- Reviews
- 1,655
- Age
- 6y ago

UGP Campus Apparel AS02 - Iowa Hawkeyes Primary Logo T-Shirt - 3X-Large - Black
- Price
- $23.94
- Rating
- 4.4/5
- Reviews
- 1,360
- Age
- 8y ago

University of Iowa Official Hawkeyes Unisex Adult T-Shirt Hawkeyes X-Large
- Price
- $17.36
- Rating
- 4.3/5
- Reviews
- 312
- Age
- 5y ago

UGP Campus Apparel Iowa Hawkeyes Primary Logo T-Shirt - Large - Gold
- Price
- $23.45
- Rating
- 4.4/5
- Reviews
- 1,360
- Age
- 9y ago

University of Iowa Official One Color Hawkeyes Logo Unisex Adult T-Shirt Athletic Heather Medium
- Price
- $18.64
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 5y ago
Newest
by launch date
LOGOVISION University of Iowa One Color Arched Unisex Adult T Shirt Black Large
- Price
- $19.09
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 1y ago

Iowa Hawkeyes Vintage Worn Gray Officially Licensed T-Shirt
- Price
- $26.55
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago

Iowa Hawkeyes Arch Over Officially Licensed T-Shirt Small
- Price
- $22.64
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 3y ago

Iowa Hawkeyes Arch Over Logo Officially Licensed T Shirts and Tees for Men and Women
- Price
- $22.46
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 3y ago

Blue 84 Mens Ncaa Officially Licensed Tri-blend Vintage Icon Team Color T-Shirt Team Color Large US
- Price
- $25.76
- Rating
- 4.5/5
- Reviews
- 1,371
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
10
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
30%
Top 20: 61%
Open market
12%
- UGP Campus Apparel38%
- University of Iowa29%
- Elite Authentics11%
- Barnesmith4%
- Marvel3%
- Blue 843%
- Open — no brand owns it (9 brands, 12%)
Demand
Iowa Hawkeyes Womens Apparel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.5×
Search terms
Top Iowa Hawkeyes Womens Apparel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- iowa hawkeyes t-shirts52K/yr
- iowa shirt8K/yr
- hawkeye shirt10K/yr
- iowa tshirt5K/yr
- iowa sweatshirt11K/yr
- iowa hawkeye shirt7K/yr
- iowa hawkeyes sweatshirt21K/yr
- university of iowa sweatshirt4K/yr
- iowa hawkeye sweatshirt10K/yr
- iowa hawkeyes hoodie7K/yr
Reviews and returns
What reviews say buyers love and hate about Iowa Hawkeyes Womens Apparel
We read the reviews and the return reasons for every product selling here.
“Size is not accurate”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iowa Hawkeyes Womens Apparel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









