Iowa Hawkeyes Womens Apparel
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.73avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$7.53–$50.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,044.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 139K searches
Is iowa hawkeyes womens apparel profitable on Amazon?
According to Flapen's Amazon United States niche tracking, iowa hawkeyes womens apparel is a $50K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
iowa hawkeyes womens apparel market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $49K–$62K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #31,823
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 90%
- Out of stock
- 2.4%
- Avg brand age
- 47 months
- Avg seller age
- 197 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
10
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
30%
Top 20: 61%
Open market
12%
- UGP Campus Apparel38%
- University of Iowa29%
- Elite Authentics11%
- Barnesmith4%
- Marvel3%
- Blue 843%
- Open — no brand owns it (9 brands, 12%)
iowa hawkeyes womens apparel demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.5×
Top iowa hawkeyes womens apparel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- iowa hawkeyes t-shirts52K/yr
- iowa shirt8K/yr
- hawkeye shirt10K/yr
- iowa tshirt5K/yr
- iowa sweatshirt11K/yr
- iowa hawkeye shirt7K/yr
- iowa hawkeyes sweatshirt21K/yr
- university of iowa sweatshirt4K/yr
- iowa hawkeye sweatshirt10K/yr
- iowa hawkeyes hoodie7K/yr
Top iowa hawkeyes womens apparel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UGP Campus Apparel AS03 - Iowa Hawkeyes Arch Logo T-Shirt X-Large Gold
UGP Campus Apparel$25.694.6★4,121 rev
University of Iowa Official One Color Hawkeyes Logo Unisex Adult T-Shirt Athletic Heather Medium
University of Iowa$18.644.5★51 rev
Iowa Hawkeyes Arch Over Officially Licensed T-Shirt Small
Elite Authentics$22.644.4★137 rev
University of Iowa Official Hawkeyes Logo Unisex Adult T-Shirt Hawkeyes Logo Medium
University of Iowa$18.494.3★312 rev
University of Iowa Official Hawkeyes Logo Unisex Adult T-Shirt Hawkeyes Logo X-Large
University of Iowa$18.564.3★312 rev
Newest
by launch date
LOGOVISION University of Iowa One Color Arched Unisex Adult T Shirt Black Large
LOGOVISION$19.0988 rev
Iowa Hawkeyes Vintage Worn Gray Officially Licensed T-Shirt
Elite Authentics$26.557 rev
Iowa Hawkeyes Arch Over Officially Licensed T-Shirt Small
Elite Authentics$22.64137 rev
Iowa Hawkeyes Arch Over Logo Officially Licensed T Shirts and Tees for Men and Women
Elite Authentics$22.4642 rev
Blue 84 Mens Ncaa Officially Licensed Tri-blend Vintage Icon Team Color T-Shirt Team Color Large US
Blue 84$25.761,371 rev
Trending
90-day click momentum
Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Iowa Hawkeyes L Black
Wes and Willy$21.414.8★
UGP Campus Apparel AS02 - Iowa Hawkeyes Primary Logo T-Shirt - 3X-Large - Black
UGP Campus Apparel$23.944.4★
University of Iowa Official Hawkeyes Unisex Adult T-Shirt Hawkeyes X-Large
University of Iowa$17.364.3★
UGP Campus Apparel Iowa Hawkeyes Primary Logo T-Shirt - Large - Gold
UGP Campus Apparel$23.454.4★
University of Iowa Official One Color Hawkeyes Logo Unisex Adult T-Shirt Athletic Heather Medium
University of Iowa$18.644.5★
What reviews say buyers love and hate about iowa hawkeyes womens apparel
What buyers praise and complain about, mined from review topics.What buyers love
“Size was accurate”
“Good quality shirt”
“Gift for someone born in IA”
“It does not shrink in the wash”
“Soft”
“Comfy”
What buyers complain about
“Size is not accurate”
“Came extremely wrinkled”
Top return reasons
Common iowa hawkeyes womens apparel questions
- Is iowa hawkeyes womens apparel profitable to sell on Amazon United States?
- The niche generates $50K/yr across 71 tracked products. 90-day search growth is -18.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the iowa hawkeyes womens apparel niche?
- 15 brands and 10 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in iowa hawkeyes womens apparel?
- Top complaints mined from reviews: Size-Overall, Wrinkles. The return rate is 5.3% — above our launch gate.
- When does demand for iowa hawkeyes womens apparel peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 13.5× the quietest.
- What does it cost to enter the iowa hawkeyes womens apparel niche?
- Listings span $7.53–$50.31; the average listing price is $24.73 (sweet spot $15–$100). The average incumbent carries 1,044 reviews — the moat a new listing must climb.