Is iowa hawkeyes gifts profitable to sell on Amazon United States?

The niche generates $15K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -64.0%. Flapen's verdict: Skip it (42/100).

How competitive is the iowa hawkeyes gifts niche?

23 brands and 37 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in iowa hawkeyes gifts?

Top complaints mined from reviews: Smell, Size-Overall, Advertised Vs Actual Product. The return rate is 0.7%.

When does demand for iowa hawkeyes gifts peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 22.3× the quietest.

What does it cost to enter the iowa hawkeyes gifts niche?

Listings span $6.89–$252.37; the average listing price is $35.38 (sweet spot $15–$100). The average incumbent carries 1,845 reviews — the moat a new listing must climb.

Iowa Hawkeyes Gifts

Skip it

Soft demand (-64.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$35.38

avg listing price — sweet spot $15–$100

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Review moat

Okay1,844.59

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$6.89–$252.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$15K

$15K/yr · 134K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-64.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

Is iowa hawkeyes gifts profitable on Amazon?

According to Flapen's Amazon United States niche tracking, iowa hawkeyes gifts is a $15K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

iowa hawkeyes gifts market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $35K–$44K; units × avg price
Conversion rate: 0.3%
Avg BSR: #3,015
Page quality: 0%
Prime: 90%
Sponsored: 90%
Out of stock: 6.6%
Avg brand age: 71 months
Avg seller age: 182 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

Top-5 brand share

49%

Top 20: 100%

Top-5 click share

34%

Top 20: 85%

Open market

47%

YouTheFan14%
Totally Bamboo12%
Northwest11%
UGP Campus Apparel8%
Rico Industries5%
Wild Sports4%

iowa hawkeyes gifts demand & seasonality

Weekly Amazon search volume, last 104 weeks — -64.0% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 22.3×

Open Trend

Top iowa hawkeyes gifts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

iowa105K/yr -72.0%0.2% conv.
iowa hawkeyes gifts20K/yr -26.0%1.2% conv.
iowa hawkeyes decor4K/yr +18.2%0.5% conv.
iowa hawkeye gifts5K/yr +10.6%0.8% conv.

All search terms

Top iowa hawkeyes gifts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YouTheFan NCAA Iowa Hawkeyes 2 x 3 Wood Cornhole Game with Logo Bags

YouTheFan$112.254.6★119 rev

Totally Bamboo Destination Iowa Shaped Cutting Board Bamboo Charcuterie and Serving Board with Hang Tie for Wall Display

Totally Bamboo$28.984.8★264 rev

Iowa Hawkeyes 46 x 60 NCAA Officially Licensed Throw Blanket Super Soft Lightweight Fleece Blanket for Game Day Dorms Couch Travel & Tailgating Comfort

Northwest$27.764.6★721 rev

UGP Campus Apparel AS03 - Iowa Hawkeyes Arch Logo T-Shirt X-Large Gold

UGP Campus Apparel$25.694.6★4,121 rev

Wild Sports NCAA Iowa Hawkeyes Table Top Stackers 3 x 1 x .5 Team Color

Wild Sports$15.204.6★1,445 rev

Newest

by launch date

Iowa Bucket List Scratch Off Cards - 50 Outdoor Adventures Road Trips & Attractions - Travel Gift for Couples Families & Solo Explorers - Discover Iowas Best Places to Visit

Reach International Outfitters$63.8121 rev

11mo ago

Iowa Hawkeyes 46 x 60 NCAA Officially Licensed Throw Blanket Super Soft Lightweight Fleece Blanket for Game Day Dorms Couch Travel & Tailgating Comfort

Northwest$27.76721 rev

12mo ago

Tervis Iowa Hawkeyes - Overtime Made in USA Double Walled Insulated Tumbler Travel Cup Keeps Drinks Cold & Hot 10oz Classic

Tervis$16.348 rev

1y ago

YouTheFan NCAA Iowa Hawkeyes 2 x 3 Wood Cornhole Game with Logo Bags

YouTheFan$112.25119 rev

2y ago

Wes and Willy NCAA Mens Floral Swim Trunks Iowa Hawkeyes Black S

Wes and Willy$58.9990 rev

2y ago

What reviews say buyers love and hate about iowa hawkeyes gifts

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“Delightful Fragrance, Cleans Well”

Quality-Overall10%

“Nice quality cards”

Value For Money9%

“The price was good”

Size-Overall7%

“Fits well”

Cleansing7%

“its cleaning power remains strong”

Gifting Purpose4%

“giving as gifts”

Oral Hygiene2%

“Love These Hand Soaps”

Fun/Entertainment Experience2%

“fun things to do that we are just finding out about in them”

Durability2%

“it lasted for the entire Christmas season”

Ease Of Use2%

“Easy to use”

What buyers complain about

Smell25%

“Cards have Noxious smell”

Size-Overall10%

“its quite a bit bigger”

Advertised Vs Actual Product9%

“There is currently typo in the item description Lowa instead of Iowa”

Weight Heavy5%

“might be heavy for little kids to hold”

Ease Of Use5%

“A bit hard to pull off the sheet”

Wrinkles5%

“Came extremely wrinkled”

Value For Money4%

“it cost too much”

Dilute/Watery2%

“Too watery for me”

Functionality-Overall2%

“functionality is more average”

Lather2%

“Just be aware: It doesnt lather up like most liquid hand soap”

Top return reasons

Smell35%

Size-Overall33%

Length5%

Color4%

Advertised Vs Actual Product4%

Thin3%

Thickness3%

Value For Money2%

Material Quality2%

Chest Fit2%

Common iowa hawkeyes gifts questions

Is iowa hawkeyes gifts profitable to sell on Amazon United States?: The niche generates $15K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -64.0%. Flapen's verdict: Skip it (42/100).
How competitive is the iowa hawkeyes gifts niche?: 23 brands and 37 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in iowa hawkeyes gifts?: Top complaints mined from reviews: Smell, Size-Overall, Advertised Vs Actual Product. The return rate is 0.7%.
When does demand for iowa hawkeyes gifts peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 22.3× the quietest.
What does it cost to enter the iowa hawkeyes gifts niche?: Listings span $6.89–$252.37; the average listing price is $35.38 (sweet spot $15–$100). The average incumbent carries 1,845 reviews — the moat a new listing must climb.