Iowa Hawkeyes
FailDemand is soft, at -35.7% this quarter, so Iowa Hawkeyes is a Fail.
- Flapen Score
- 47 / 100Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median47
- Market size
- $275K/yr558K searches / yr
- 90-day growth
- -35.7%search demand this quarter
- Competition
- 25%top-5 click share · 33 brands · 26 sellers
Flapen Score
Iowa Hawkeyes against its category
The dotted line is the Sports & Outdoors average. Past it, Iowa Hawkeyes is stronger. Inside it, weaker.
Market
The Iowa Hawkeyes market on Amazon at a glance
Shoppers on Amazon United States searched for Iowa Hawkeyes 558K times last year and spent an estimated $275K. The top 5 brands take 75% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 558K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $275K a year.
- Searches, last 12 months
- 558K
- Growth, 90 days vs prior 90
- -35.7%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $275Ka year
- Peak month
- December5.7× the quietest month
- Top search term
- iowa hawkeyes126K searches a year
02 · Price
A sale here is worth $28.03.
Listings sell for $28.03 on average, from $10.68 to $112.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $28.03 that is $0 to $3K a year per listing.
- Average price
- $28.03inside the $15 to $100 sweet spot
- Price range
- $10.68–$112.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #16,804 within T-Shirts. It carries 1,167 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 89%
- Out of stock, average day
- 3.5%
- Average rank
- #16,804in T-Shirts
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 1,167per listing
- Listings tracked
- 96
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Iowa Hawkeyes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
26
Top-5 brand share
75%
Top 20: 94%
Top-5 click share
25%
Top 20: 52%
Open market
22%
- Brand 140%
- Brand 217%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 63%
Demand
Iowa Hawkeyes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 5.7×
Search terms
Top Iowa Hawkeyes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- iowa hawkeyes126K/yr
- iowa hawkeyes apparel81K/yr
- iowa105K/yr
- iowa hawkeyes t-shirts52K/yr
- university of iowa19K/yr
- iowa hawkeyes gifts20K/yr
- iowa hawkeye23K/yr
- university of iowa apparel12K/yr
- hawkeyes12K/yr
- iowa hawkeyes shirt7K/yr
Reviews and returns
What reviews say buyers love and hate about Iowa Hawkeyes
We read the reviews and the return reasons for every product selling here.
“its quite a bit bigger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iowa Hawkeyes questions
Answered from the same tracked data.









