Iowa Hawkeyes
Skip itSoft demand (-35.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.03avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$10.68–$112.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,167.49avg incumbent reviews — the moat a new listing must climb
Market size
Good$275K$275K/yr · 558K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.7%90-day search growth — must beat 0% to launch
Is iowa hawkeyes profitable on Amazon?
According to Flapen's Amazon United States niche tracking, iowa hawkeyes is a $275K/yr Amazon United States market (558K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
iowa hawkeyes market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $224K–$280K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #16,804
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 94%
- Out of stock
- 3.5%
- Avg brand age
- 62 months
- Avg seller age
- 181 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
26
Top-5 brand share
75%
Top 20: 94%
Top-5 click share
25%
Top 20: 52%
Open market
22%
- UGP Campus Apparel40%
- University of Iowa17%
- YouTheFan7%
- Wes and Willy6%
- Elite Authentics5%
- Barnesmith3%
iowa hawkeyes demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.7% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 5.7×
Top iowa hawkeyes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- iowa hawkeyes126K/yr
- iowa hawkeyes apparel81K/yr
- iowa105K/yr
- iowa hawkeyes t-shirts52K/yr
- university of iowa19K/yr
- iowa hawkeyes gifts20K/yr
- iowa hawkeye23K/yr
- university of iowa apparel12K/yr
- hawkeyes12K/yr
- iowa hawkeyes shirt7K/yr
Top iowa hawkeyes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YouTheFan NCAA Iowa Hawkeyes 2 x 3 Wood Cornhole Game with Logo Bags
YouTheFan$112.254.6★119 rev
UGP Campus Apparel AS03 - Iowa Hawkeyes Arch Logo T-Shirt X-Large Gold
UGP Campus Apparel$25.694.6★4,121 rev
Iowa Hawkeyes Arch Over Officially Licensed T-Shirt Small
Elite Authentics$22.644.4★137 rev
University of Iowa Official Hawkeyes Logo Unisex Adult T-Shirt Hawkeyes Logo Medium
University of Iowa$18.494.3★312 rev
University of Iowa Official Hawkeyes Logo Unisex Adult T-Shirt Hawkeyes Logo X-Large
University of Iowa$18.564.3★312 rev
Newest
by launch dateYouTheFan NCAA Iowa Hawkeyes 2 x 3 Wood Cornhole Game with Logo Bags
YouTheFan$112.25119 rev
Wes and Willy NCAA Mens Floral Swim Trunks Iowa Hawkeyes Black S
Wes and Willy$58.9990 rev
Iowa Hawkeyes Arch Over Officially Licensed T-Shirt Small
Elite Authentics$22.64137 rev
KevaMolly Plaid Long Sleeve Flannel Shirts for Women Loose Fit Boyfriend Button Down Shirt Casual Flannel Blouse Tops Black Yellow XXL
KevaMolly$20.581,868 rev
Blue 84 Mens Ncaa Officially Licensed Tri-blend Vintage Icon Team Color T-Shirt Team Color Large US
Blue 84$25.761,371 rev
Trending
90-day click momentum
UGP Campus Apparel AS1295 - Iowa Hawkeyes I Married Into This T Shirt - Small - Black
UGP Campus Apparel$25.304.8★
Wes and Willy NCAA Mens Floral Swim Trunks Iowa Hawkeyes Black S
Wes and Willy$58.994.5★
UGP Campus Apparel AP07 - Iowa Hawkeyes Primary Logo Left Chest Mens Polo - X-Large - Black
UGP Campus Apparel$45.644.5★
YouTheFan NCAA Iowa Hawkeyes 2 x 3 Wood Cornhole Game with Logo Bags
YouTheFan$112.254.6★
UGP Campus Apparel AS02 - Iowa Hawkeyes Primary Logo T-Shirt - 3X-Large - Black
UGP Campus Apparel$23.944.4★
What reviews say buyers love and hate about iowa hawkeyes
What buyers praise and complain about, mined from review topics.What buyers love
“Size was accurate”
“Good quality shirt”
“Gift for someone born in IA”
“Good for sport”
“As Expected”
“Felt great and showcased my build underneath, which is hard to find”
“Great light weight jacket”
“Solid”
“keeps drinks cold”
“Quick Quarter Zip”
What buyers complain about
“its quite a bit bigger”
“Came extremely wrinkled”
“A bit hard to pull off the sheet”
“Runs small in shoulders”
“Description wrong”
“If you want good quality this is not it”
“There is no stretch in the sweatshirt”
“functionality is more average”
Top return reasons
Common iowa hawkeyes questions
- Is iowa hawkeyes profitable to sell on Amazon United States?
- The niche generates $275K/yr across 96 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the iowa hawkeyes niche?
- 33 brands and 26 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in iowa hawkeyes?
- Top complaints mined from reviews: Size-Overall, Wrinkles, Ease Of Use. The return rate is 4.8%.
- When does demand for iowa hawkeyes peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 5.7× the quietest.
- What does it cost to enter the iowa hawkeyes niche?
- Listings span $10.68–$112.25; the average listing price is $28.03 (sweet spot $15–$100). The average incumbent carries 1,167 reviews — the moat a new listing must climb.