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Insulated Water Bottle 2 Pack

Fail

The top 5 brands take 100% of clicks, so Insulated Water Bottle 2 Pack is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$356K/yr642K searches / yr
90-day growth
+24.0%search demand this quarter
Competition
44%top-5 click share · 2 brands · 19 sellers

Flapen Score

Insulated Water Bottle 2 Pack against its category

The dotted line is the Sports & Outdoors average. Past it, Insulated Water Bottle 2 Pack is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insulated Water Bottle 2 Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Insulated Water Bottle 2 Pack 642K times last year and spent an estimated $356K. All 2 brands take every click. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 642K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $356K a year.

Searches, last 12 months
642K
Growth, 90 days vs prior 90
+24.0%
Conversion, latest week
2.3%
Market size, estimated
$356Ka year
Peak month
August2.1× the quietest month
Top search term
takeya water bottle260K searches a year

02 · Price

A sale here is worth $24.34.

Listings sell for $24.34 on average, from $12.88 to $51.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $24.34 that is $6K to $12K a year per listing.

Average price
$24.34inside the $15 to $100 sweet spot
Price range
$12.88–$51.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Sports Water Bottles. It carries 14,830 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#190in Sports Water Bottles
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
14,830per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Insulated Water Bottle 2 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

0%

  • Brand 165%
  • Brand 235%
  • Open — no brand owns it (0%)

Demand

Insulated Water Bottle 2 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.1×

Search terms

Top Insulated Water Bottle 2 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • takeya water bottle260K/yr
  • zulu water bottles153K/yr
  • takeya87K/yr
  • zulu water bottle40K/yr
  • takeya water bottle 24oz29K/yr
  • water bottle screw top16K/yr
  • chug cap water bottle9K/yr
  • water bottle takeya9K/yr
  • screw top water bottle7K/yr
  • takeya water bottles5K/yr

Reviews and returns

What reviews say buyers love and hate about Insulated Water Bottle 2 Pack

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Leak-Proof”
3.0%of orders come back
“Leaks like a sieve”
A buyer, on “Leak-Proof”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Insulated Water Bottle 2 Pack questions

Answered from the same tracked data.