Skip to content

Insulated Bowl with Lid

Fail

Buyers convert on only 1.2% of searches, so Insulated Bowl with Lid is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$73K/yr145K searches / yr
90-day growth
+15.7%search demand this quarter
Competition
51%top-5 click share · 13 brands · 21 sellers

Flapen Score

Insulated Bowl with Lid against its category

The dotted line is the Sports & Outdoors average. Past it, Insulated Bowl with Lid is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insulated Bowl with Lid market on Amazon at a glance

Shoppers on Amazon United States searched for Insulated Bowl with Lid 145K times last year and spent an estimated $73K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
1.2%
Market size, estimated
$73Ka year
Peak month
September3.9× the quietest month
Top search term
yeti bowls with lids47K searches a year

02 · Price

A sale here is worth $41.73.

Listings sell for $41.73 on average, from $17.41 to $149.49. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $41.73 that is $0 to $4K a year per listing.

Average price
$41.73inside the $15 to $100 sweet spot
Price range
$17.41–$149.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #74 within Camp Kitchen. It carries 919 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#74in Camp Kitchen
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
919per listing
Listings tracked
30

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Insulated Bowl with Lid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

21

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 88%

Open market

10%

  • YETI73%
  • Pinnacle8%
  • S'well3%
  • Hydro Flask2%
  • IMEEA2%
  • Pumtus2%
  • Open — no brand owns it (7 brands, 10%)

Demand

Insulated Bowl with Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Insulated Bowl with Lid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • yeti bowls with lids47K/yr
  • insulated bowls18K/yr
  • insulated serving bowl9K/yr
  • yeti rambler bowl18K/yr
  • insulated serving bowl with lid12K/yr
  • insulated ice cream bowl8K/yr
  • yeti insulated bowl9K/yr
  • yeti bowl with lid6K/yr
  • insulated bowls with lids6K/yr
  • yeti food bowl4K/yr

Reviews and returns

What reviews say buyers love and hate about Insulated Bowl with Lid

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Heating”
3.9%of orders come back
“have it hot”
A buyer, on “Heating”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Insulated Bowl with Lid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data