Insulated Blanket
Skip itSoft demand (-65.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.53avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.44–$132.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,215.11avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 58K searches
Growth
Bad-65.4%90-day search growth — must beat 0% to launch
Is insulated blanket profitable on Amazon?
According to Flapen's Amazon United States niche tracking, insulated blanket is a $15K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
insulated blanket market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $44K–$59K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 97%
- Out of stock
- 0.6%
- Avg brand age
- 48 months
- Avg seller age
- 189 days
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
31
Top-5 brand share
54%
Top 20: 94%
Top-5 click share
42%
Top 20: 81%
Open market
41%
- Arcturus15%
- REDCAMP14%
- PONGHEI12%
- Mart Cobra6%
- BESTHUNTINER6%
- Bedsure6%
insulated blanket demand & seasonality
Weekly Amazon search volume, last 104 weeks — -65.4% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.4×
Top insulated blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- insulated blanket44K/yr
- insulated blankets5K/yr
- insulated blankets outdoor6K/yr
- outdoor thermal blanket3K/yr
Top insulated blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PONGHEI 2 Moving Blankets 40x 72 Heavy Duty Packing Blankets for Moving Shipping Thick Furniture Wrapping for Moving Supplies Professional Quilted Shipping Blankets
PONGHEI$19.614.5★1,508 rev
REDCAMP Large Warm Blanket with Sherpa Lining Cold Weather Outdoor Blanket Windproof for Camping Stadium Machine Washable 79x 79
REDCAMP$35.534.7★1,040 rev
Emergency Blanket 4-Pack Space Mylar Blankets Survival Gear and Supplies Reusable Thermal Camping Hunting Essentials First Aid Car Backpacking Marathon Kit Prepper Go Rave Bug Out Bag Foil Cold Winter
Mart Cobra$6.374.7★4,909 rev
REDCAMP Large Camping Blanket with Sherpa Lining Cold Weather Warm Outdoor Blanket Windproof for Camping Stadium Machine Washable 59x 79
REDCAMP$29.014.7★1,040 rev
Arcturus Insulated Tarp Reusable Heavy Duty Thermal Survival Blanket 60x82in Reflects 90% Body Heat Waterproof Windproof 3-Layer Design Reinforced Grommets Olive Green
Arcturus$24.064.7★9,642 rev
Newest
by launch date
CPOMIENI 4-Pack Mylar Emergency Blankets 82x62 Thermal
CPOMIENI$4.44367 rev
YMTLJHDSY 2 Pk Heavy-Duty Moving Blankets 72x80in with 1 Large Rubber Band
YMTLJHDSY$26.16486 rev
3 Pack Moving Blankets 40x72in Heavy Duty Padded Packing Blankets for Moving Shipping Protecting Furniture Professional Quilted Furniture Blankets for Moving Supplies
UDAREIT$25.43599 rev
Lenotos Woobie Blanket Thermal Insulated Military Poncho Liner Water-Resistant Portable Insulation for Hiking Survival with Compression Carry Bag (Black)
Lenotos$31.99326 rev
Frocopo 6 Pack Emergency Mylar Blanket Emergency Blanket Space Blanket Survival Rescue Insulating Reflective foil kit Outdoors Hiking Camping Blanket Perfect for Outdoors Hiking Camping Survival
Frocopo$6.431,183 rev
Trending
90-day click momentumYMTLJHDSY 2 Pk Heavy-Duty Moving Blankets 72x80in with 1 Large Rubber Band
YMTLJHDSY$26.164.6★
USGI Industries Woobie Blanket Insulated Water-Resistant Poncho Liner
USGI Industries$43.884.8★
Lenotos Woobie Blanket Thermal Insulated Military Poncho Liner Water-Resistant Portable Insulation for Hiking Survival with Compression Carry Bag (Black)
Lenotos$31.994.6★
BESTHUNTINER Heavy Duty Survival Blanket -Multifunctional Reflective Tarp Thermal Blanket - 60 x 83 Waterproof Sandproof for Camping Hiking Outdoors Multifunctional Emergency Blanket
BESTHUNTINER$17.894.7★
KawaGebo Kamp Large Waterproof Outdoor Blanket Thick Fleece 80 x 58
KawaGebo Kamp$37.564.7★
What reviews say buyers love and hate about insulated blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Keep warm”
“they seem well made”
“Great deal”
“As Advertised”
“It's very soft”
“It fits a queen mattress really well”
“Lightweight mat”
“Easy to use”
“Very comfortable”
“Lightweight yet durable construction”
What buyers complain about
“not really thick”
“Very cheap quality”
“Size is larger”
“are very cheap”
“Fell apart after one wash”
“I would not say that these are heavy”
“Not as advertised”
“I had blanket lint all over everything”
“Thin material”
“Very flimsy”
Top return reasons
Common insulated blanket questions
- Is insulated blanket profitable to sell on Amazon United States?
- The niche generates $15K/yr across 35 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -65.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the insulated blanket niche?
- 26 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in insulated blanket?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.4%.
- When does demand for insulated blanket peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 8.4× the quietest.
- What does it cost to enter the insulated blanket niche?
- Listings span $4.44–$132.14; the average listing price is $29.53 (sweet spot $15–$100). The average incumbent carries 11,215 reviews — the moat a new listing must climb.