Insulated Blanket

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -65.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months

58K

Growth, 90 days vs prior 90

-65.4%

Conversion, latest week

0.9%

Market size, estimated

$15Ka year

Peak month

January8.4× the quietest month

Top search term

insulated blanket44K searches a year

Listings sell for $29.53 on average, from $4.44 to $132.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $29.53 that is $0 to $3K a year per listing.

Average price

$29.53inside the $15 to $100 sweet spot

Price range

$4.44–$132.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.4%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #52 within Safety & Survival. It carries 11,215 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

94%

Out of stock, average day

0.6%

Average rank

#52in Safety & Survival

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

11,215per listing

Listings tracked

35

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months