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Insulated

Fail

The average product has 27,854 reviews to catch up to, so Insulated is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$50K/yr133K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
53%top-5 click share · 12 brands · 17 sellers

Flapen Score

Insulated against its category

The dotted line is the Sports & Outdoors average. Past it, Insulated is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insulated market on Amazon at a glance

Shoppers on Amazon United States searched for Insulated 133K times last year and spent an estimated $50K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
1.7%
Market size, estimated
$50Ka year
Peak month
August2.3× the quietest month
Top search term
hydrocell water bottle23K searches a year

02 · Price

A sale here is worth $21.94.

Listings sell for $21.94 on average, from $8.78 to $31.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.94 that is $0 to $2K a year per listing.

Average price
$21.94inside the $15 to $100 sweet spot
Price range
$8.78–$31.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #349 within Sports Water Bottles. It carries 27,854 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#349in Sports Water Bottles
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
27,854per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Insulated products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

17

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

53%

Top 20: 89%

Open market

6%

  • Brand 176%
  • Brand 210%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 6%)

Demand

Insulated search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Insulated search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydrocell water bottle23K/yr
  • hydro cell water bottles20K/yr
  • 84 oz water bottle12K/yr
  • hydro cell12K/yr
  • hydrocell8K/yr
  • water bottle 2l8K/yr
  • 2 l water bottle5K/yr
  • h2o water bottle6K/yr
  • 75 oz water bottle6K/yr
  • h20 capsule water bottle6K/yr

Reviews and returns

What reviews say buyers love and hate about Insulated

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Leak-Proof”
2.3%of orders come back
“leaks like crazy”
A buyer, on “Leak-Proof”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Insulated questions

Answered from the same tracked data.