Insulated
FailThe average product has 27,854 reviews to catch up to, so Insulated is a Fail.
- Flapen Score
- 39 / 100Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 4739
- Market size
- $50K/yr133K searches / yr
- 90-day growth
- +13.0%search demand this quarter
- Competition
- 53%top-5 click share · 12 brands · 17 sellers
Flapen Score
Insulated against its category
The dotted line is the Sports & Outdoors average. Past it, Insulated is stronger. Inside it, weaker.
Market
The Insulated market on Amazon at a glance
Shoppers on Amazon United States searched for Insulated 133K times last year and spent an estimated $50K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Aug. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- +13.0%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $50Ka year
- Peak month
- August2.3× the quietest month
- Top search term
- hydrocell water bottle23K searches a year
02 · Price
A sale here is worth $21.94.
Listings sell for $21.94 on average, from $8.78 to $31.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.94 that is $0 to $2K a year per listing.
- Average price
- $21.94inside the $15 to $100 sweet spot
- Price range
- $8.78–$31.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #349 within Sports Water Bottles. It carries 27,854 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 13.6%
- Average rank
- #349in Sports Water Bottles
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 27,854per listing
- Listings tracked
- 31
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Insulated products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HYDRO CELL Stainless Steel Insulated Water Bottle with Straw - For Cold & Hot Drinks - Metal Vacuum Flask with Screw Cap and Modern Leakproof Sport Thermos for Adults (Navy 24oz)
- Price
- $21.80
- Rating
- 4.7/5
- Reviews
- 60,597
- Age
- 8y ago

HYDRO CELL Paracord Handle for Wide Mouth Water Bottles - Carrier Strap w/Attachment Ring and Carabiner Accessory. Compatible w/ 64oz 40oz 32oz 24oz 18oz 14oz Insulated Bottles (Graphite/Black)
- Price
- $8.78
- Rating
- 4.7/5
- Reviews
- 3,730
- Age
- 5y ago

HYDRO CELL Stainless Steel Insulated Water Bottle with Straw - For Cold & Hot Drinks - Metal Vacuum Flask with Screw Cap and Modern Leakproof Sport Thermos for Adults (Red/Orange 24oz)
- Price
- $23.11
- Rating
- 4.7/5
- Reviews
- 60,597
- Age
- 8y ago

HYDRO CELL Stainless Steel Insulated Water Bottle with Straw - For Cold & Hot Drinks - Metal Vacuum Flask with Screw Cap and Modern Leakproof Sport Thermos for Adults (Graphite/Black 24oz)
- Price
- $22.79
- Rating
- 4.7/5
- Reviews
- 60,597
- Age
- 5y ago

HYDRO CELL Stainless Steel Insulated Water Bottle with Straw - For Cold & Hot Drinks - Metal Vacuum Flask with Screw Cap and Modern Leakproof Sport Thermos for Adults (Black 24oz)
- Price
- $22.20
- Rating
- 4.7/5
- Reviews
- 60,597
- Age
- 8y ago
Trending
estimated 90-day click momentum
HYDRO CELL Paracord Handle for Wide Mouth Water Bottles - Carrier Strap w/Attachment Ring and Carabiner Accessory. Compatible w/ 64oz 40oz 32oz 24oz 18oz 14oz Insulated Bottles (Graphite/Black)
- Price
- $8.78
- Rating
- 4.7/5
- Reviews
- 3,730
- Age
- 5y ago

HYDRO CELL Stainless Steel Insulated Water Bottle with Straw - For Cold & Hot Drinks - Metal Vacuum Flask with Screw Cap and Modern Leakproof Sport Thermos for Adults (Red/Orange 24oz)
- Price
- $23.11
- Rating
- 4.7/5
- Reviews
- 60,597
- Age
- 8y ago

HYDRO CELL Stainless Steel Insulated Water Bottle with Straw - For Cold & Hot Drinks - Metal Vacuum Flask with Screw Cap and Modern Leakproof Sport Thermos for Adults (Navy 24oz)
- Price
- $21.80
- Rating
- 4.7/5
- Reviews
- 60,597
- Age
- 8y ago

GEMFUL 2 Liter Water Bottle with Time Marker & Handle 64oz Large Motivational Jug for Gym Workouts No Straw Leak Proof BPA Free Grey
- Price
- $15.83
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 1y ago

H2O Capsule 2.2L Half Gallon Water Bottle with Storage Sleeve and Removable Straw BPA Free Large Reusable Drink Container with Handle - Big Sports Jug 2.2 Liter (74 Ounce) Black Leopard
- Price
- $28.81
- Rating
- 4.6/5
- Reviews
- 8,556
- Age
- 3y ago
Newest
by launch date
GEMFUL 2 Liter Water Bottle with Time Marker & Handle 64oz Large Motivational Jug for Gym Workouts No Straw Leak Proof BPA Free Grey
- Price
- $15.83
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 1y ago

Lid Replacement Compatible with Hydro Cell Wide Mouth Bottle 64 oz 40 oz 32 oz 24 oz 18 oz 14 oz with 2 straws and 1 straw brush
- Price
- $9.93
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 1y ago

CIVAGO 64 oz Glass Water Bottle Jug with Straw and Handle Half Gallon Sports Motivational Water Bottle with Time Marker Wide Mouth Flask Canteen with Silicone Sleeve for Gym Black
- Price
- $20.80
- Rating
- 4.4/5
- Reviews
- 3,576
- Age
- 2y ago

chunmo 74 oz Glass Water Bolttles with Straw Large Motivational Water Bottle with Time Marker Sports Water Bottles with Silicone Sleeve and Handle Lid 2.2L Water Jug for Gym Workout
- Price
- $28.56
- Rating
- 4.4/5
- Reviews
- 865
- Age
- 3y ago

H2O Capsule 2.2L Half Gallon Water Bottle with Storage Sleeve and Removable Straw BPA Free Large Reusable Drink Container with Handle - Big Sports Jug 2.2 Liter (74 Ounce) Black Leopard
- Price
- $28.81
- Rating
- 4.6/5
- Reviews
- 8,556
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
17
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 89%
Open market
6%
- HYDRO CELL76%
- H2O Capsule10%
- chunmo2%
- Coolflask2%
- MEIJIAYOU2%
- GEMFUL2%
- Open — no brand owns it (6 brands, 6%)
Demand
Insulated search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Search terms
Top Insulated search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hydrocell water bottle23K/yr
- hydro cell water bottles20K/yr
- 84 oz water bottle12K/yr
- hydro cell12K/yr
- hydrocell8K/yr
- water bottle 2l8K/yr
- 2 l water bottle5K/yr
- h2o water bottle6K/yr
- 75 oz water bottle6K/yr
- h20 capsule water bottle6K/yr
Reviews and returns
What reviews say buyers love and hate about Insulated
We read the reviews and the return reasons for every product selling here.
“leaks like crazy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Insulated questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









