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Instant Tent 10 Person

Maybe

Search demand grew +97.6% this quarter. But prices span $62.88–$541.05, mostly outside the sweet spot, so Instant Tent 10 Person is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 47
Market size
$354K/yr238K searches / yr
90-day growth
+97.6%search demand this quarter
Competition
35%top-5 click share · 11 brands · 64 sellers

Flapen Score

Instant Tent 10 Person against its category

The dotted line is the Sports & Outdoors average. Past it, Instant Tent 10 Person is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Instant Tent 10 Person market on Amazon at a glance

Shoppers on Amazon United States searched for Instant Tent 10 Person 238K times last year and spent an estimated $354K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +97.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $354K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
+97.6%
Conversion, latest week
0.7%
Market size, estimated
$354Ka year
Peak month
June4.6× the quietest month
Top search term
14 person tent25K searches a year

02 · Price

A sale here is worth $209.78.

Listings sell for $209.78 on average, from $62.88 to $541.05. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $209.78 that is $0 to $21K a year per listing.

Average price
$209.78above the $15 to $100 sweet spot
Price range
$62.88–$541.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$21K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #135 within Tents & Shelters. It carries 733 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#135in Tents & Shelters
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
733per listing
Listings tracked
50

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Instant Tent 10 Person products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

64

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

35%

Top 20: 76%

Open market

4%

  • Brand 162%
  • Brand 216%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (5 brands, 4%)

Demand

Instant Tent 10 Person search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.6×

Search terms

Top Instant Tent 10 Person search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 14 person tent25K/yr
  • coleman 6 person tent27K/yr
  • coleman 4 person tent21K/yr
  • 14 person tents for camping17K/yr
  • 20 person tents for camping21K/yr
  • coleman skydome16K/yr
  • 15 person tent13K/yr
  • 16 person tents for camping14K/yr
  • coleman skydome 6-person tent13K/yr
  • big tents for camping 20 person9K/yr

Reviews and returns

What reviews say buyers love and hate about Instant Tent 10 Person

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Assembly/Installation”
9%of negative reviews mention “Durability”
6.7%of orders come back
“Broke on 1st use”
A buyer, on “Durability”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Instant Tent 10 Person questions

Answered from the same tracked data.