Infant Life Jacket

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +171.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+171.2%

Conversion, latest week

3.0%

Market size, estimated

$1.7Ma year

Peak month

June8.3× the quietest month

Top search term

infant life jacket540K searches a year

Listings sell for $43.42 on average, from $23.96 to $98.57. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $43.42 that is $54K to $65K a year per listing.

Average price

$43.42inside the $15 to $100 sweet spot

Price range

$23.96–$98.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$54K–$65K

Returns

5.6%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #83 within Safety & Flotation Devices. It carries 2,593 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

95%

Out of stock, average day

1.2%

Average rank

#83in Safety & Flotation Devices

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

2,593per listing

Listings tracked

19

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months