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Indo Board

Fail

Buyers convert on only 1.2% of searches, so Indo Board is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$100K/yr65K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
58%top-5 click share · 12 brands · 17 sellers

Flapen Score

Indo Board against its category

The dotted line is the Sports & Outdoors average. Past it, Indo Board is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indo Board market on Amazon at a glance

Shoppers on Amazon United States searched for Indo Board 65K times last year and spent an estimated $100K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
1.2%
Market size, estimated
$100Ka year
Peak month
December3.5× the quietest month
Top search term
indo board51K searches a year

02 · Price

A sale here is worth $128.49.

Listings sell for $128.49 on average, from $54.12 to $223.76. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $128.49 that is $0 to $13K a year per listing.

Average price
$128.49above the $15 to $100 sweet spot
Price range
$54.12–$223.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #207 within Balance Trainers. It carries 507 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
3.9%
Average rank
#207in Balance Trainers
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
507per listing
Listings tracked
27

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Indo Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

17

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

58%

Top 20: 92%

Open market

13%

  • Brand 134%
  • Brand 224%
  • Brand 313%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Indo Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Indo Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • indo board51K/yr
  • indo board balance board11K/yr
  • indo balance board3K/yr

Reviews and returns

What reviews say buyers love and hate about Indo Board

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Balance/Stability”
6%of negative reviews mention “Hard Feel”
3.0%of orders come back
“Harder than it looks”
A buyer, on “Hard Feel”6% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Indo Board questions

Answered from the same tracked data.