Indiana University Apparel
Skip itSoft demand (-52.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.40avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Good$7.75–$143.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$546K$546K/yr · 1.1M searches
Review moat
Good1,349.41avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.8%90-day search growth — must beat 0% to launch
Is indiana university apparel profitable on Amazon?
According to Flapen's Amazon United States niche tracking, indiana university apparel is a $546K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
indiana university apparel market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- $501K–$668K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #14,280
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 87%
- Out of stock
- 7.7%
- Avg brand age
- 56 months
- Avg seller age
- 174 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
23
Top-5 brand share
77%
Top 20: 97%
Top-5 click share
21%
Top 20: 51%
Open market
20%
- Barnesmith45%
- UGP Campus Apparel19%
- YouTheFan5%
- Legacy4%
- J2 Sport4%
- LOGOVISION2%
indiana university apparel demand & seasonality
Weekly Amazon search volume, last 104 weeks — -52.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 15.0×
Top indiana university apparel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- indiana university140K/yr
- indiana university merch25K/yr
- indiana university apparel320K/yr
- indiana hoosiers103K/yr
- iu merch20K/yr
- iu shirt45K/yr
- university of indiana5K/yr
- iu football32K/yr
- iu sweatshirt61K/yr
- indiana university merchandise15K/yr
Top indiana university apparel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YouTheFan NCAA Indiana Hoosiers 2 x 3 Wood Cornhole Game with Logo Bags
YouTheFan$143.034.6★119 rev
Barnesmith IU Indiana University Hoosiers Long Sleeve Adult Unisex T-Shirt Heritage Cardinal XX-Large
Barnesmith$29.164.6★2,772 rev
Barnesmith Indiana University IU Hoosiers Short Sleeve Adult Unisex T-Shirt Classic Cardinal X-Large
Barnesmith$25.044.6★164 rev
J2 Sport Indiana Hoosiers National College 2026 CFP Champions T-Shirt - 2025 NCAA Football Champs Tee - Unbeaten T Shirt - 16-0 Apparel Crimson Large
J2 Sport$45.634.7★41 rev
Barnesmith IU Indiana University Hoosiers Long Sleeve Adult Unisex T-Shirt Heritage Cardinal X-Large
Barnesmith$28.694.6★2,772 rev
Newest
by launch date
Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Small
Barnesmith$24.9012 rev
Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Large
Barnesmith$25.0912 rev
Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Medium
Barnesmith$24.6912 rev
J2 Sport Indiana Hoosiers National College 2026 CFP Champions T-Shirt - 2025 NCAA Football Champs Tee - Unbeaten T Shirt - 16-0 Apparel Crimson Large
J2 Sport$45.6341 rev
Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal
Legacy$22.033 rev
Trending
90-day click momentumLegacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal
Legacy$22.034.6★
Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Small
Barnesmith$24.904.9★
Barnesmith Indiana University IU Hoosiers Short-Sleeve T-Shirt Teddy Charcoal Grey Large
Barnesmith$25.094.9★
UGP Campus Apparel AS03 - Indiana Hoosiers Arch Logo T-Shirt - 3X-Large - Cardinal
UGP Campus Apparel$26.554.6★
Barnesmith Indiana University IU Hoosiers Adult Unisex Crewneck Sweatshirt Spirit Charcoal Grey X-Large
Barnesmith$40.154.7★
What reviews say buyers love and hate about indiana university apparel
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality shirt- very comfortable”
“Very happy with size”
“comfortable material”
“Super comfortable”
“As described”
“Love the quality and color”
“Great Christmas gift”
“Very happy with price and poster”
“soft fabric”
“The teddy bear logo design is cute”
What buyers complain about
“Size up”
“not quite top of the line”
“Ran small and color”
“Not an accurate picture”
“are not worth the price I paid”
“However, it faded after a week or two outside”
“Sleeves too long”
“My shirt is slightly deformed in the cut of the shoulders”
“there are stitches missing”
“definitely disappointed in how it is holding up”
Top return reasons
Common indiana university apparel questions
- Is indiana university apparel profitable to sell on Amazon United States?
- The niche generates $546K/yr across 114 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is -52.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the indiana university apparel niche?
- 29 brands and 23 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in indiana university apparel?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.8%.
- When does demand for indiana university apparel peak?
- Demand peaks in Jan–Dec; the busiest month runs 15.0× the quietest.
- What does it cost to enter the indiana university apparel niche?
- Listings span $7.75–$143.03; the average listing price is $33.40 (sweet spot $15–$100). The average incumbent carries 1,349 reviews — the moat a new listing must climb.