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Impala Rollerskates

Fail

Buyers convert on only 0.4% of searches, so Impala Rollerskates is a Fail.

Flapen Score
34
34 / 100
Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 47
Market size
$86K/yr212K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
34%top-5 click share · 14 brands · 81 sellers

Flapen Score

Impala Rollerskates against its category

The dotted line is the Sports & Outdoors average. Past it, Impala Rollerskates is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Impala Rollerskates market on Amazon at a glance

Shoppers on Amazon United States searched for Impala Rollerskates 212K times last year and spent an estimated $86K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
0.4%
Market size, estimated
$86Ka year
Peak month
December2.0× the quietest month
Top search term
impala rollerskates75K searches a year

02 · Price

A sale here is worth $92.25.

Listings sell for $92.25 on average, from $21.75 to $188.88. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $92.25 that is $0 to $9K a year per listing.

Average price
$92.25inside the $15 to $100 sweet spot
Price range
$21.75–$188.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #84 within Skates, Skateboards & Scooters. It carries 2,305 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
98%
Out of stock, average day
4.7%
Average rank
#84in Skates, Skateboards & Scooters
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,305per listing
Listings tracked
62

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Impala Rollerskates products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

$0$3K$5K$8K$10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

81

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 69%

Open market

7%

  • Impala81%
  • Roller Derby3%
  • JajaHoho2%
  • Chicago Skates2%
  • Moxi2%
  • Jada2%
  • Open — no brand owns it (8 brands, 7%)

Demand

Impala Rollerskates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Impala Rollerskates search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • impala rollerskates75K/yr
  • impala skates27K/yr
  • supernatural lego sets impala15K/yr
  • impala23K/yr
  • impala roller skates17K/yr
  • supernatural car18K/yr
  • 1967 chevy impala15K/yr
  • supernatural impala9K/yr
  • impala roller skates women4K/yr
  • 1967 chevy impala model car6K/yr

Reviews and returns

What reviews say buyers love and hate about Impala Rollerskates

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
7.4%of orders come back
“not true to size”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Impala Rollerskates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data