Illinois Sweatshirt
Skip itSoft demand (-80.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$41.48avg listing price — sweet spot $15–$100
Price range
Incredible$27.97–$56.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,032.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$78K$78K/yr · 44K searches
Returns
Bad7.6%return rate — above 5% kills the launch gate
Growth
Bad-80.1%90-day search growth — must beat 0% to launch
Is illinois sweatshirt profitable on Amazon?
According to Flapen's Amazon United States niche tracking, illinois sweatshirt is a $78K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
illinois sweatshirt market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $21K–$31K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #27,918
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 91%
- Out of stock
- 11.7%
- Avg brand age
- 51 months
- Avg seller age
- 213 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
10 rising
Sellers
8
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
40%
Top 20: 77%
Open market
6%
- UGP Campus Apparel63%
- University of Illinois13%
- Campus Colors5%
- Underground Printing5%
- CornBorn5%
- Blue 843%
- Open — no brand owns it (4 brands, 6%)
illinois sweatshirt demand & seasonality
Weekly Amazon search volume, last 83 weeks — -80.1% search growth over the last 90 days.Peak months: Apr, Nov, Dec · busiest ÷ quietest = 14.3×
Top illinois sweatshirt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- university of illinois sweatshirt10K/yr
- illinois sweatshirt17K/yr
- illinois hoodie6K/yr
- illini sweatshirt11K/yr
Top illinois sweatshirt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UGP Campus Apparel AL03 - Illinois Fighting Illini Arch Logo Long Sleeve - Medium - Navy
UGP Campus Apparel$30.804.6★2,598 rev
UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - 3X-Large - Orange
UGP Campus Apparel$47.884.6★2,932 rev
University of Illinois Official UIUC Logo Unisex Adult Pull-Over Hoodie Navy Medium
University of Illinois$38.914.4★66 rev
UGP Campus Apparel AL03 - Illinois Fighting Illini Arch Logo Long Sleeve - X-Large - Navy
UGP Campus Apparel$28.764.6★2,598 rev
UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - Small - Navy
UGP Campus Apparel$46.534.6★2,932 rev
Newest
by launch date
LOGOVISION University of Illinois Collegiate Seal Unisex Adult Crewneck Sweatshirt Navy Medium
LOGOVISION$27.970 rev
CornBorn University of Illinois Sweatshirt - Crewneck Fleece Full Color Fade Illinois Arch - Orange - Large
CornBorn$41.267 rev
CornBorn Illinois Sweatshirt - Crewneck Fleece Full Color Fade Illinois Arch - Orange - Small
CornBorn$40.747 rev
Underground Printing AW1107 - Illinois Fighting Illini Stitch Arch Crewneck Sweatshirt - Large - Navy
UGP Campus Apparel$42.807 rev
UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - 3X-Large - Orange
UGP Campus Apparel$47.882,932 rev
Trending
90-day click momentumUGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo Hoodie - 3X-Large - Navy
Underground Printing$50.414.6★
UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - 2X-Large - Navy
UGP Campus Apparel$51.424.6★
UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - X-Large - Navy
UGP Campus Apparel$49.004.6★
CornBorn Illinois Sweatshirt - Crewneck Fleece Full Color Fade Illinois Arch - Orange - Small
CornBorn$40.745.0★
UGP Campus Apparel AL03 - Illinois Fighting Illini Arch Logo Long Sleeve - Medium - Navy
UGP Campus Apparel$30.804.6★
What reviews say buyers love and hate about illinois sweatshirt
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“it fit perfectly”
“Stays in shape”
“Love the color”
“super comfortable”
“Thick and soft”
“Nice looking, just as pictured”
“Lighter weight than many other pullovers”
What buyers complain about
“A bit baggy”
“Not the quality I expected”
“Wore and washed the shirt one time and the stitching around the arm is pulling out”
Top return reasons
Common illinois sweatshirt questions
- Is illinois sweatshirt profitable to sell on Amazon United States?
- The niche generates $78K/yr across 45 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -80.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the illinois sweatshirt niche?
- 10 brands and 8 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in illinois sweatshirt?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stitch/Finish/Polish. The return rate is 7.6% — above our launch gate.
- When does demand for illinois sweatshirt peak?
- Demand peaks in Apr–Nov–Dec; the busiest month runs 14.3× the quietest.
- What does it cost to enter the illinois sweatshirt niche?
- Listings span $27.97–$56.40; the average listing price is $41.48 (sweet spot $15–$100). The average incumbent carries 2,033 reviews — the moat a new listing must climb.