Illinois Hat
FailDemand is soft, at -66.2% this quarter, so Illinois Hat is a Fail.
- Flapen Score
- 37 / 100Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 4737
- Market size
- $38K/yr34K searches / yr
- 90-day growth
- -66.2%search demand this quarter
- Competition
- 50%top-5 click share · 9 brands · 9 sellers
Flapen Score
Illinois Hat against its category
The dotted line is the Sports & Outdoors average. Past it, Illinois Hat is stronger. Inside it, weaker.
Market
The Illinois Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Illinois Hat 34K times last year and spent an estimated $38K. The top 5 brands take 86% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -66.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -66.2%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $38Ka year
- Top search term
- illinois hat14K searches a year
02 · Price
A sale here is worth $28.59.
Listings sell for $28.59 on average, from $17.12 to $43.64. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $28.59 that is $0 to $3K a year per listing.
- Average price
- $28.59inside the $15 to $100 sweet spot
- Price range
- $17.12–$43.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #8,640 within Clothing Accessories. It carries 178 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 90%
- Out of stock, average day
- 13.0%
- Average rank
- #8,640in Clothing Accessories
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 178per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Illinois Hat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Collegiate Vintage Design Adjustable Hats (US Alpha One Size Illinois)
- Price
- $24.85
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 1y ago

The Game NCAA Illinois Illini Hat Unisex One Size Adjustable
- Price
- $19.58
- Rating
- 4.8/5
- Reviews
- 707
- Age
- 7y ago

The Game Split Bar Design Trucker Mesh Hat Gray Adjustable Illinois Illini
- Price
- $17.12
- Rating
- 4.8/5
- Reviews
- 707
- Age
- 7y ago

Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Illinois I)
- Price
- $24.47
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 1y ago

UGP Campus Apparel HT508 - Illinois Fighting Illini Primary Logo Dad Hat - Only Size - Navy
- Price
- $27.93
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 1y ago
Trending
estimated 90-day click momentum
UGP Campus Apparel HT508 - Illinois Fighting Illini Primary Logo Dad Hat - Only Size - Navy
- Price
- $27.93
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 1y ago

UGP Campus Apparel HT508 - Illinois Fighting Illini Primary Logo Dad Hat - One Size - Orange
- Price
- $27.96
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 1y ago

The Game NCAA Illinois Illini Hat Unisex One Size Adjustable
- Price
- $19.58
- Rating
- 4.8/5
- Reviews
- 707
- Age
- 7y ago

HT508 - Illinois Fighting Illini Primary Logo Dad Hat - One Size - White
- Price
- $27.44
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 1y ago

Collegiate Hats - Fitted Caps Adjustable Hats and Snapbacks Available (Adjustable Hat Illinois I)
- Price
- $24.21
- Rating
- 4.6/5
- Reviews
- 525
- Age
- 2y ago
Newest
by launch date
Desert Cactus University of Illinois Snapback Baseball Hat U of I Fighting Illini Unstructured BreezePro Performance Hat with Adjustable Silicone Strap (Design BP1-White)
- Price
- $38.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Desert Cactus University of Illinois Snapback Baseball Hat U of I Fighting Illini Unstructured BreezePro Performance Hat with Adjustable Silicone Strap (Design BP3-Navy E)
- Price
- $38.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Branded Bills Officially Licensed x Illinois Illini Blaze Orange Camo Curved 5-Panel Illinois Basketball PVC
- Price
- $43.64
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 8mo ago

Branded Bills Officially Licensed x University of Illinois Illini Black 5-Panel Illinois Script PVC
- Price
- $34.44
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 11mo ago

Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Illinois)
- Price
- $24.92
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
9
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 91%
Open market
9%
- Pro Sport Brand34%
- The Game26%
- UGP Campus Apparel14%
- Legacy6%
- ZHATS6%
- Desert Cactus5%
- Open — no brand owns it (3 brands, 9%)
Demand
Illinois Hat search demand
Weekly searches over the year. Pick a range.
Search terms
Top Illinois Hat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- illinois hat14K/yr
- university of illinois hat8K/yr
- illini hat13K/yr
Reviews and returns
What reviews say buyers love and hate about Illinois Hat
We read the reviews and the return reasons for every product selling here.
“VALUE for money is terrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Illinois Hat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









