Illinois Hat
Skip itSoft demand (-66.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.59avg listing price — sweet spot $15–$100
Price range
Incredible$17.12–$43.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great177.87avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$38K$38K/yr · 34K searches
Growth
Bad-66.2%90-day search growth — must beat 0% to launch
Is illinois hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, illinois hat is a $38K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
illinois hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $29K–$36K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #8,640
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 65%
- Out of stock
- 13.0%
- Avg brand age
- 45 months
- Avg seller age
- 185 days
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
9
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
9%
- Pro Sport Brand34%
- The Game26%
- UGP Campus Apparel14%
- Legacy6%
- ZHATS6%
- Desert Cactus5%
- Open — no brand owns it (3 brands, 9%)
illinois hat demand & seasonality
Weekly Amazon search volume, last 15 weeks — -66.2% search growth over the last 90 days.Top illinois hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- illinois hat14K/yr
- university of illinois hat8K/yr
- illini hat13K/yr
Top illinois hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Collegiate Vintage Design Adjustable Hats (US Alpha One Size Illinois)
Pro Sport Brand$24.854.3★118 rev
The Game NCAA Illinois Illini Hat Unisex One Size Adjustable
The Game$19.584.8★707 rev
The Game Split Bar Design Trucker Mesh Hat Gray Adjustable Illinois Illini
The Game$17.124.8★707 rev
Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Illinois I)
Pro Sport Brand$24.474.6★86 rev
UGP Campus Apparel HT508 - Illinois Fighting Illini Primary Logo Dad Hat - Only Size - Navy
UGP Campus Apparel$27.934.5★9 rev
Newest
by launch date
Desert Cactus University of Illinois Snapback Baseball Hat U of I Fighting Illini Unstructured BreezePro Performance Hat with Adjustable Silicone Strap (Design BP1-White)
Desert Cactus$38.620 rev
Desert Cactus University of Illinois Snapback Baseball Hat U of I Fighting Illini Unstructured BreezePro Performance Hat with Adjustable Silicone Strap (Design BP3-Navy E)
Desert Cactus$38.750 rev
Branded Bills Officially Licensed x Illinois Illini Blaze Orange Camo Curved 5-Panel Illinois Basketball PVC
Branded Bills$43.646 rev
Branded Bills Officially Licensed x University of Illinois Illini Black 5-Panel Illinois Script PVC
Branded Bills$34.4421 rev
Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Illinois)
Pro Sport Brand$24.9247 rev
Trending
90-day click momentumUGP Campus Apparel HT508 - Illinois Fighting Illini Primary Logo Dad Hat - Only Size - Navy
UGP Campus Apparel$27.934.5★
UGP Campus Apparel HT508 - Illinois Fighting Illini Primary Logo Dad Hat - One Size - Orange
UGP Campus Apparel$27.964.5★
The Game NCAA Illinois Illini Hat Unisex One Size Adjustable
The Game$19.584.8★
HT508 - Illinois Fighting Illini Primary Logo Dad Hat - One Size - White
UGP Campus Apparel$27.444.5★
Collegiate Hats - Fitted Caps Adjustable Hats and Snapbacks Available (Adjustable Hat Illinois I)
Pro Sport Brand$24.214.6★
What reviews say buyers love and hate about illinois hat
What buyers praise and complain about, mined from review topics.What buyers love
“good fit”
“Good Quality Hat”
“Cute and Stylish”
“durability”
What buyers complain about
“VALUE for money is terrible”
“It is CROOKED”
“Fit off these hats from this seller/company is f'n atrocious”
Top return reasons
Common illinois hat questions
- Is illinois hat profitable to sell on Amazon United States?
- The niche generates $38K/yr across 31 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -66.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the illinois hat niche?
- 9 brands and 9 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in illinois hat?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 4.8%.
- What does it cost to enter the illinois hat niche?
- Listings span $17.12–$43.64; the average listing price is $28.59 (sweet spot $15–$100). The average incumbent carries 178 reviews — the moat a new listing must climb.