Ifak

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-21.6%

Conversion, latest week

1.5%

Market size, estimated

$1.4Ma year

Peak month

March2.2× the quietest month

Top search term

ifak391K searches a year

Listings sell for $55.63 on average, from $13.88 to $126.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $55.63 that is $14K to $28K a year per listing.

Average price

$55.63inside the $15 to $100 sweet spot

Price range

$13.88–$126.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$14K–$28K

Returns

0.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #160 within Tactical & Personal Defense. It carries 1,408 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#160in Tactical & Personal Defense

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,408per listing

Listings tracked

26

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

54 months