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Ice Skates

Fail

Demand is soft, at -73.0% this quarter, so Ice Skates is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$255K/yr1.4M searches / yr
90-day growth
-73.0%search demand this quarter
Competition
27%top-5 click share · 17 brands · 31 sellers

Flapen Score

Ice Skates against its category

The dotted line is the Sports & Outdoors average. Past it, Ice Skates is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Skates market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Skates 1.4M times last year and spent an estimated $255K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -73.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-73.0%
Conversion, latest week
0.3%
Market size, estimated
$255Ka year
Peak month
December10.9× the quietest month
Top search term
ice skates475K searches a year

02 · Price

A sale here is worth $58.88.

Listings sell for $58.88 on average, from $30.47 to $338.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $58.88 that is $0 to $6K a year per listing.

Average price
$58.88inside the $15 to $100 sweet spot
Price range
$30.47–$338.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
15.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #23 within Winter Sports. It carries 219 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#23in Winter Sports
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
219per listing
Listings tracked
96

04 · Newcomers

0 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
34
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Ice Skates products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

$0$5K$10K$15K$20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

31

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

27%

Top 20: 55%

Open market

22%

  • WELLWON32%
  • Rollerblade19%
  • Nattork10%
  • 5th Element7%
  • TUOSAMTIN6%
  • Lake Placid5%

Demand

Ice Skates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.9×

Search terms

Top Ice Skates search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ice skates475K/yr
  • figure skates114K/yr
  • ice skates for women207K/yr
  • ice skates for girls61K/yr
  • ice skates for kids98K/yr
  • ice skate37K/yr
  • jackson ice skates27K/yr
  • kids ice skates79K/yr
  • womens ice skates81K/yr
  • girls ice skates46K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Skates

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
15.5%of orders come back
“These broke after one use”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ice Skates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data