Ice Skates
Skip itSoft demand (-73.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$58.88avg listing price — sweet spot $15–$100
Review moat
Great218.76avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$255K$255K/yr · 1.4M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$30.47–$338.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-73.0%90-day search growth — must beat 0% to launch
Returns
Bad15.5%return rate — above 5% kills the launch gate
Is ice skates profitable on Amazon?
According to Flapen's Amazon United States niche tracking, ice skates is a $255K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
ice skates market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $471K–$589K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 6.4%
- Avg brand age
- 55 months
- Avg seller age
- 155 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
31
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
27%
Top 20: 55%
Open market
22%
- WELLWON32%
- Rollerblade19%
- Nattork10%
- 5th Element7%
- TUOSAMTIN6%
- Lake Placid5%
ice skates demand & seasonality
Weekly Amazon search volume, last 104 weeks — -73.0% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.9×
Top ice skates search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- ice skates475K/yr
- figure skates114K/yr
- ice skates for women207K/yr
- ice skates for girls61K/yr
- ice skates for kids98K/yr
- ice skate37K/yr
- jackson ice skates27K/yr
- kids ice skates79K/yr
- womens ice skates81K/yr
- girls ice skates46K/yr
Top ice skates products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5th Element Grace Ice Skates for Women - Comfortable Figure Skates with Lightly Padded Soft Tricot Lining - Stylish Womens Ice Skating Shoes (White 6.0)
5th Element$60.964.5★303 rev
Ice Skates for Women and Men Adult Figure Skates with Air Cushion White Figure Skating Shoes Size 7 with Velvety Lining for Indoor& Outdoor
WELLWON$49.073.9★98 rev
Bladerunner Ice by Rollerblade Aurora Womens Adult Figure Ice Skates White and Silver
Rollerblade$63.884.7★19 rev
WELLWON Figure Ice Skates for Women Girls Lace-Up Adult Figure Skate Ice Hockey Skates for Outdoor and Skating Rink White
WELLWON$48.933.9★98 rev
Rollerblade Bladerunner Ice Diva Womens Adult Figure Skates White and Rose Gold Ice Skates
Rollerblade$92.444.7★135 rev
Newest
by launch date
Tuosamtin Ice Skates for Women & Girls Figure Skates with Premium Microfiber Leather Stainless Steel Blades & Full-Fit Memory Foam Interior for Ultimate Comfort (White) (White 9)
TUOSAMTIN$89.2413 rev
Tuosamtin Ice Skates for Women & Girls Figure Skates with Premium Microfiber Leather Stainless Steel Blades & Full-Fit Memory Foam Interior for Ultimate Comfort (White) (White 8)
TUOSAMTIN$92.7313 rev
Tuosamtin Ice Skates for Women & Girls Figure Skates with Premium Microfiber Leather Stainless Steel Blades & Full-Fit Memory Foam Interior for Ultimate Comfort (White) (White 7)
TUOSAMTIN$89.5813 rev
MammyGol Womens/Misses/Girls Lace up Light Support Ice Figure Skates Women Size 6 7 8 9 10 11 12
MammyGol$32.30159 rev
Adjustable Ice Skates for Kids Girls Ice Skating Shoes for Beginner Ages 4-12 Shiny Green Teal Iceskates for Boys Outdoor and Rank
WELLWON$33.127 rev
Trending
90-day click momentumIce Skates for Women and Men Adult Figure Skates with Air Cushion White Figure Skating Shoes Size 7 with Velvety Lining for Indoor& Outdoor
WELLWON$49.073.9★
Bladerunner Ice by Rollerblade Aurora Womens Adult Figure Ice Skates White and Silver
Rollerblade$63.884.7★
Adjustable Ice Skates for Kids Girls Ice Skating Shoes for Beginner Ages 4-12 Shiny Green Teal Iceskates for Boys Outdoor and Rank
WELLWON$33.125.0★
Ice Skates for Women Adult Figure Skates with Air Cushion Green and Purple Figure Skating Shoes Size 8 with Velvety Lining for Indoor& Outdoor
WELLWON$42.943.9★
WELLWON Ice Skate for Kids Boys Girls Adjustable Blades Iceskates Ice Hockey Skates Size L for Beginner Age 6-12
WELLWON$33.014.6★
What reviews say buyers love and hate about ice skates
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is excellent, everything looks smooth and clean”
“Sizing was accurate”
“comfortable”
“Great value”
“Adjustable and Comfortable”
“they have held up great”
“Great Skates⛸️❤️ Great Skates”
“Easy to use”
“Solid product”
“The shape of the toe portion is very nice”
What buyers complain about
“These broke after one use”
“The fit was terrible”
“Poor quality build”
“Thoroughly uncomfortable”
“Came in used and dirty”
“Durability is questionable — materials feel a bit cheap”
“its so stiff because its where the stitchings are that it digs into your toes making it unbearable uncomfortable”
“Also, at $109.99, they feel a bit overpriced for the skates not to be a true size 10”
“dont hold up well with frequent use”
“Hard to skate on”
Top return reasons
Common ice skates questions
- Is ice skates profitable to sell on Amazon United States?
- The niche generates $255K/yr across 96 tracked products. 0 of 34 products launched in the last 360 days are still selling. 90-day search growth is -73.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the ice skates niche?
- 17 brands and 31 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in ice skates?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 15.5% — above our launch gate.
- When does demand for ice skates peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 10.9× the quietest.
- What does it cost to enter the ice skates niche?
- Listings span $30.47–$338.80; the average listing price is $58.88 (sweet spot $15–$100). The average incumbent carries 219 reviews — the moat a new listing must climb.